Sr. Manager, Commercialization

Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.
Job Summary
The Effectv Product Team is made up of 2 complementary functions - Product Management and Product Commercialization. The Product Commercialization is a small, but mighty team tasked with bringing commercially viable products to market. The Senior Product Commercialization Manager, Enterprise Products is an exciting new role within the Product Commercialization team at Effectv - responsible for ensuring products at Effectv are packaged, launched and scaled to deliver the best outcomes for our Enterprise clients. Reporting to the Executive Director, Product Commercialization, this role will be an important cross-functional partner within all stages of the product lifecycle - from opportunity evaluation through product launch. The ideal candidate will work with members of our Enterprise Sales team, Product Mgmt. team, Sales Development, ePMO, and Comcast Advertising teams to help us launch the best audience delivery products for our clients.
Job Description
Core Responsibilities

• Delivers high quality products and solutions for Enterprise business clients that maximize value for both clients and Effectv. This includes being accountable for product pilots, launches and scale decisions.
• Identifies and builds new product opportunities for Effectv Enterprise business clients through partnership with Comcast Advertising and Effectv teams - maximizing the value for both the clients and Effectv.
• Builds and drives commercialization plans and roadmaps to scale products/solutions in market for target Enterprise client stakeholders.
• Conducts product gap analyses and communicates client needs with Product management partners to ensure proposer prioritization.
• Packages solutions to ensure Effectv sales teams have a clear understanding of product value and are confident to sell to large agency clients.
• Supports development of commercial opportunities which may include business case development, opportunity assessments and competitive/market analyses.
• Manages high-visibility programs end-to-end with cross functional stakeholders and tracks performance to ensure value delivery meets expectations.
• Internalizes and represents the Voice of the Enterprise customer throughout the product lifecycle. Coordinates across other functional areas to secure buy-in to deliver on the defined end-to-end customer experience.
• Drafts and manages requirements and other supporting business documentation (such as use cases, possibly M&Ps (methods and procedures), executive summaries etc.).
• Contributes to the product vision across team and the organization.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

About You:

• 6+ years in a product management, commercialization, or product marketing role.
• Experience in TV advertising industry or media advertising sales is highly preferred.
• 4+ years managing cross-functional projects.
• 4+ years building go-to-market strategies and delivering results from those strategies.
• Experience building plans to take existing products and grow customer adoption, sales by identifying new business or customer opportunities.
• Comfort in working in a cross-functional role.
• Track record of success as a storyteller with demonstrated ability to develop a message and communicate across stakeholders in an organization.
• Demonstrated ability to lead through ambiguity in a complex, matrixed organization.
• Analytical, solutions-oriented skillset.
• Comfort in both strategic and hands-on tactical execution.
• Excellent, written, verbal and presentation skills, with an ability to work with both business and technical product stakeholders.
• 'Business owner' mentality - ability to analyze a situation, review alternatives with stakeholders and make a decision
• Must be able to work in a hybrid capacity - 4 days/week in office, 1 day remote

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.