Sr. Manager, Digital Marketing - Growth

The Ritz-Carlton Yacht Collection is an exciting extension of the Ritz-Carlton brand - redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of The Ritz-Carlton Yacht Collection your role will be to ensure that the "Gold Standards" of The Ritz-Carlton are delivered graciously and thoughtfully every day.

The Gold Standards are the foundation of The Ritz-Carlton. It is our philosophy and the standards which set us apart in our industry. This philosophy has earned The Ritz Carlton an enviable reputation as a global brand leader in instilling the very highest company values and culture across the organization. The Gold Standards are at the heart of that culture and consist of the following elements:

• The Credo
• Motto
• Three Steps of Service
• Service Values
• The 6th Diamond
• The Employee Promise

THE CREDO

The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal services and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

THE MOTTO

Service at The Ritz-Carlton Yacht Collection is an extension of The Ritz-Carlton motto - "We are Ladies and Gentlemen serving Ladies and Gentlemen."

This motto exemplifies the anticipatory service provided by all Ladies and Gentlemen.

The Ritz-Carlton Yacht Collection experience will be creating exceptional meaningful journeys that will redefine luxury at sea. With unparalleled hospitality that begins the second a guest reserves an experience, the Ladies and Gentlemen of the Ritz-Carlton Yacht Collection will deliver a level of service that has no equal, providing guests with gracious anticipated hospitality throughout every moment of their stay.

THREE STEPS OF SERVICE

1. A warm and sincere greeting. Use the guest's name.
2. Anticipation and fulfillment of each guest's needs.
3. Fond farewell. Give a warm good-bye and use the guest's name.

OUR SERVICE VALUES

1. I build strong relationships and create Ritz-Carlton guests for life.
2. I am always responsive to the expressed and unexpressed wishes and needs of our guests.
3. I am empowered to create unique, memorable and personal experiences for our guests.
4. I understand my role in achieving the Key Success Factors, embracing Community Footprints and creating The Ritz-Carlton Mystique.
5. I continuously seek opportunities to innovate and improve The Ritz-Carlton experience.
6. I own and immediately resolve guest problems.
7. I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
8. I have the opportunity to continuously learn and grow.
9. I am involved in the planning of the work that affects me.
10. I am proud of my professional appearance, language and behavior.
11. I protect the privacy and security of our guests, my fellow employees and the company's confidential information and assets.
12. I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment.

THE SIXTH DIAMOND

Mystique

Emotional Engagement

Function

THE EMPLOYEE PROMISE

At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests.

By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.

The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.

At more than 80 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service throughout the world. We invite you to explore The Ritz-Carlton Yacht Collection.

Job Summary

Under the direction of Marketing leadership, the Digital Marketing Manager, Growth will develop and execute campaigns to captivate potential guests and nurture their interest to develop a relationship with the brand. The successful lady or gentleman in this role is passionate about The Ritz-Carlton Yacht Collection brand and introducing the unique opportunity of our yacht vacations to potential guests using digital marketing channels at scale. With particular emphasis on generating upper-funnel demand, the Sr. Manager, Digital Marketing - Growth will develop and execute successful digital marketing programs including paid search, display, email and partnership marketing. Delivering results while strictly adhering to brand standards, this lady or gentleman will also utilize our CRM and analytics systems to both optimize programs and share data-supported reports of their successes.

Essential Functions

• Manage day-to-day SEM strategy
• Manage paid media to achieve digital marketing KPIs within budget across partner email, display and other channels
• Oversee creative brief development for internal and external teams to maintain consistent, effective digital marketing collateral
• Analyze and evaluate lead generation and conversion processes
• Report on activities across SEM, SEO, display, paid media, and prospecting campaigns
• Support the company's CRM database growth and development
• Update/maintain Project Plan for relevant marketing initiatives and deadlines
• Partner on website optimization efforts such as landing page testing and personalization
• Execute research projects on target markets, including geographic and demographic strategies
• Conduct consistent competitive analysis and monitor industry trends
• Originate new ideas for executing online and other marketing programs to help drive sales and engagement
• Work closely with internal departments to ensure RCYC brand is communicated correctly and consistently in all digital marketing channels
• Respond to ad hoc requests from sales & marketing team, as well as executive leadership team and/or other partners as required.

Competency

Education: BA or equivalent experience required

Experience: 5+ years' experience in digital marketing, with a focus on SEM, SEO, and Display. Travel/hospitality industry experience preferred.

Skills:

• Digital Marketing Experience, particularly with SEM and Display
• Strong writing and grammar skills, proofreading abilities, and copywriting abilities
• Detail and deadline oriented with excellent organizational and follow-up skills
• Collaborative self-starter, able to function with little supervision, high-energy, team player
• Skilled in Microsoft Office suite, including Outlook, Word, PowerPoint and Excel
• Ability to prioritize multiple tasks and complete them on a timely basis
• Google Ads Certification a plus

Work Environment

This is a hybrid position, working at least 2 days per week in our downtown Fort Lauderdale office. Occasional overnight travel may be required.

#LI-Hybrid

The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.