Sr. Manager, Integrated Marketing

Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion.

We are ecstatic over your interest in the global, innovative, and electrically-charged change that is Aventon.

Reporting to the Director of Growth Marketing, the Sr. Manager, Integrated Marketing is responsible for developing and executing marketing strategies to increase brand awareness. They will lead a team of four brand storytellers to develop content on the company website, blog and social media. They will oversee events and copywriting while ensuring cohesive marketing messages across campaigns. This role is responsible for developing the promotions and content calendar and growing earned media by managing campaigns with a PR/Influencer agency, B2B brands and other brand partnerships.

RESPONSIBILITIES:

• Develop, communicate and implement organic growth strategies and operations to achieve business objectives and drive revenue growth
• Lead and mentor the team including a social media specialist, events specialist, SEO, and copywriter
• Develop effective brand stories and promotional assets while ensuring all written touchpoints and materials are accurate, consistent, intentional and reflective of the organization’s goals
• Organize and execute brand campaigns and develop partnerships, including community engagements
• Manage the promotion schedule by working closely with stakeholders, supporting a GTM launch strategy, and reporting on insights post launch
• Manage the PR/Influencer agency partnership and brand partnership campaigns to develop new brand stories and increase earned media and brand awareness
• Work closely with marketing and technology leaders to ensure marketing assets are available and ready for promos and launches
• Facilitate all marketing communication and assets to internal employees and channel partners
• Monitor and analyze the effectiveness of campaigns and develop actionable insights to inform inventive marketing strategies and drive efficiency
• Analyze market trends and brand metrics and insights to identify target audiences, competitive trends, and opportunities for brand growth
• Develop and manage the marketing budget, ensuring efficient allocation of resources
• Stay up-to-date with industry trends and best practices in marketing, and continuously seek opportunities for innovation and improvement

QUALIFICATIONS:

• Bachelor’s Degree or equivalent experience in the field
• 7+ years of marketing experience with a proven track record of highly creative and imaginative campaigns showing strong results
• 3+ years of experience with marketing leadership experience
• New product launch experience
• Excellent analytical skills to interpret market research data and make data-driven decisions
• Creative mindset with the ability to develop innovative marketing campaigns
• Demonstrated ability to develop, implement, and measure success of go to market strategies
• Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners
• Proficient in using marketing tools and software, such as CRM systems, social media management platforms, and analytics tools
• Passion for branding and a keen eye for detail to maintain brand consistency across all marketing efforts
• Bike or related industry experience preferred, but not required

KEYS TO SUCCESS:

• DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.
• NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
• RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.
• SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.
• ENGAGED – you love the work, love the product, and believe in the mission.

EQUAL EMPLOYMENT OPPORTUNITY:

Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources Department at [email protected].

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at any time at the sole discretion of the Employer.