Sr. Manager Integrated Marketing Communications - Shark Beauty

Sr. Manager Integrated Marketing Communications - Shark Beauty

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add a Sr. Manager - Integrated Marketing Communications (Shark Beauty) to our global team.

OVERVIEW:  

This role is based in the Needham, MA headquarters and is a hybrid position.

The Integrated Marketing Communications (IMC) team at Shark works to define the strategy and execution of key consumer facing advertising, influencer, media, events, and activations communications across categories including Shark Beauty, Shark Clean and Shark Home Environment. This team is responsible for leading the Brand Planning, Creative Strategy, Production, and Execution of the Creative Strategy in service of a new product launch campaigns and larger brand sustaining campaigns with coordination between internal public relations, influencer, content, media, consumer insights, brand, and creative teams, as well as leading the collaboration of multiple external agency partners. All of this is in service of achieving a high rate of sale on all products. 

As a Sr. Manager of Integrated Marketing Communications, you will be a brand steward helping to lead the development and execution of the brand communications and execution strategies driving consistent voice, message, and campaign integration across all channels. 

Here are some of the EXCITING things you’ll get to do: 

• Integrated Marketing Communications Leadership: Leads Integrated Marketing Communications (IMC) strategy, creative development and execution across all consumer touchpoints including traditional and non-traditional mediums in close partnership with internal category leads 
• Creative Brief Building: Develop compelling briefs that succinctly articulate key objectives and success criteria for internal and external creative, media, PR, and influencer partners to action.
• Global Connections: Serve as the liaison between regional teams, bringing them along the ride from brief, development and delivery considering regionalization needs and feedback to deliver truly globally connected campaigns.  
• Brand Activation Planning: Participate in forward-thinking brand plans across Shark brand and by category. Collaborate cross-functionally with Brand Marketing category teams, consumer insights, product development, media, creative, influencer and PR teams to pressure-test fully integrated strategies. 
• Post-Launch Optimization: Understand performance, crystalize learnings, optimize in-market creative and future briefs to improve the success of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints. 
• Project Management Ownership: Owner of key timelines, budget with internal and agency partners to ensure on-time execution. 

ATTRIBUTES & SKILLS: 

• 6 or more years experience leading integrated marketing campaigns, ideally within a consumer product driven environment
• Strong communication skills and ability to make effective presentations to all levels of management
• Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
• Ability to connect the dots and think at a holistic and strategic level across the business  
• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Influencing, conflict resolution, and creative problem solving.
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset.
• Biased towards action, taking initiative, and rolling up your sleeves and get it done together.
• Managerial skills and comfortable managing and building teams.
• Comfortable mining and analyzing data and drawing conclusions.  

YOUR ROLE in DIVERSIFYING    

• As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy 
• Be an Ally, find internal Champions 
• Explore SharkNinja’s Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities
• Participate in employee engagement surveys and respond as openly and honestly as possible
• Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
• Treat people in a way they wish to be treated rather than the way you wish to be treated 

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET   

• Leads us to be “RARELY SATISFIED”  
• Make things better each day; “PROGRESS OVER PERFECTION” 
• Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,” 
• Deliver something great; “WINNING IS A TEAM SPORT” 
• Be clear and honest, “COMMUNICATING FOR IMPACT.” 

SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the 'Best ESG Management Company' in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022. We strive to get smarter and are dedicated to integrating DEI in our processes, practices, and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs and more. Plus, your first SharkNinja product is on us, and you can enjoy discounted products throughout the year. 

Explore SharkNinja on our social channels: 

• https://www.instagram.com/lifeatsharkninja/ 

https://www.linkedin.com/feed/update/urn:li:activity:6853352489299804160