Sr. Manager, On Premise Marketing

Company Description

Reporting to the Director of On Premise, you will oversee the on premise commercial and non commercial channel for the region within Red Bull North America (RBNA), covering all on premise activities including sales, marketing, and distribution. You will translate and implement the National On Premise Marketing strategy at the region level, leading industry and consumer marketing initiatives while expanding reach in events, winning more consumers to the category, ensuring our positioning as a premium product in the market, and driving more cans in hands in the On Premise. You will be the main contact for the On Premise team for everything brand, trade, consumer, and industry-related, and own end-to-end execution of Festivals and 3rd party events in the region.

Job Description

IMPLEMENT ON PREMISE MARKETING STRATEGY

Be well versed regarding national and local consumer and category insights, and connected to influential industry opinion leaders

Make sure the right On Premise Marketing initiatives permeates the On Premise Annual business plan

Based on insights, bring innovation and evolution to existing industry and consumer initiatives and tools to address business opportunities

Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions

DRIVE CONSUMER AND INDUSTRY STRATEGIES

Coach field team into high-quality account and event activation

Ensure knowledge and high-quality implementation of the right product offer, product experience and trial

Ensure the right industry marketing program to win bar staff and decision makers

Support allocation of POS tools and monitor their correct placement

Lead consumer activation programs driving engagement and volume uplift in the On Premise

Use our brand assets to win new consumers

Track, record and evaluate all results of marketing activities implemented

LEAD ON PREMISE MARKETING INITIATIVES

Be the marketing enabler for On Premise, interacting and adding value to independent and national accounts, distribution and events

Train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food Service Specialists, and Musketeers

Implement a customer-centric mentality within your territory

Gather and share best practices locally, nationally and internationally

EXPAND OUR REACH THROUGH EVENTS

Increase reach and consumption in events by initiating and leading contract negotiations, and the project management from planning to execution

Localize and implement the Event’s strategy, blocking competition and driving vertical and horizontal growth

Implement the right industry and consumer marketing initiatives to raise consumption on site at festivals

USE MARKETING ASSETS INTO THE ON PREMISE

Build relevance and consumption through cross departmental collaborations driving all marketing assets into the OP

Qualifications

5+ years of marketing experience in a commercial environment

Experience in On Premise Sales, Marketing, or Distribution

Experience in live event production and experiential marketing

Leadership experience

Experience analyzing consumer, sales and customer data

Able to work flexible hours (nights and weekends)

Bachelor’s Degree or equivalent work experience in lieu of degree

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental, and Vision Plans, 401K Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, and Tuition Reimbursement.

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.