Sr. Manager, Performance Marketing

Job Description

JOB OVERVIEW

Supercharge our Adventure Sports brands and dominate the Amazon marketplace with your data-driven performance marketing mastery! As our Senior Manager, Performance Marketing, you're more than just a paid media and paid search pro - you're a revenue-obsessed data whiz who thrives on connecting marketing to real impact. You'll play a vital role in propelling our brands (Fox, Bell, Giro, CamelBak, QuietKat, Blackburn) to new heights by leading customer acquisition across paid media, affiliate channels, and the Amazon marketplace, delivering top-notch CAC, media payback, and LTVs.

This position reports to the Global VP of Digital and eCommerce and allows you the flexibility to work a hybrid schedule from your home office and Irvine, CA company headquarters (in office 3 days a week).

As the Sr. Manager of Performance Marketing, you will have an opportunity to:

• Build and mentor a high-performing paid media team focused on aggressive revenue and customer growth across all channels, including Amazon.
• Craft and manage best-in-class campaigns across paid search, display, YouTube, Shopping, CTV, affiliate channels, Amazon PPC, and more, optimizing at every stage of the customer journey.
• Leverage extensive platform, site, and creative data to gain deep insights and fine-tune acquisition efforts across all channels.
• Masterfully manage multi-million-dollar budgets to maximize ROI and ensure media payback fuels brand growth across all channels, including Amazon.
• Stay ahead of the curve in the ever-evolving performance marketing landscape, actively leading internal education and sharing thought leadership externally.
• Develop and implement data-driven performance marketing strategies across all channels, including Amazon PPC, paid search, display, YouTube, Shopping, CTV, affiliate channels, and more.
• Optimize existing campaigns across all channels to improve conversion rates and sales on our websites and on Amazon.
• Manage multi-million-dollar budgets and allocate resources effectively to maximize ROI across all channels.
• Oversee campaign execution and ensure compliance with program requirements across all channels, including Amazon Seller Central guidelines.
• Collaborate with cross-functional teams, including product and sales, to support sales and lead generation efforts.
• Develop and execute marketing campaigns that effectively communicate the brand's message and resonate with target audiences.
• Create and manage engaging content that aligns with the brand voice and resonates with target audiences, including Amazon product listings and sponsored content.
• Develop and implement campaign strategies in partnership with brand marketing, social teams, and Amazon sales team to ensure a cohesive brand experience.
• Foster positive customer experiences through personalized interactions and exceptional service, regardless of the channel (website, Amazon storefront, etc.).
• Set clear goals and objectives for the performance of the marketing team, encompassing website traffic, sales, and brand awareness.
• Delegate tasks and responsibilities effectively, ensuring team members have the skills and resources to manage paid advertising campaigns.
• Provide coaching and mentorship to team members, fostering expertise in Amazon PPC best practices and campaign optimization.
• Evaluate and reward team performance based on achievement of departmental goals.
• Foster a culture of collaboration and continuous learning, encouraging knowledge sharing and best practices

You have:

• 5+ years' experience in a management role within eCommerce, performance marketing
• Have hands-on experience delivering exceptional paid media and paid search campaigns, including experience with Amazon PPC, for large-scale, industry-leading ecommerce brands.
• Possess a deep understanding of key biddable platforms like AdWords, Affiliate platforms, CTV, the programmatic media-buying ecosystem, and the Amazon advertising platform.
• Thrive in a fast-paced, data-driven environment where agility and innovation are key.
• Love leading and developing teams, fostering a collaborative and results-oriented culture.
• Communicate effectively with cross-functional teams and external partners to build strong relationships.

Pay Range:

$118,200.00 - $185,000.00

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled