Sr. Manager, Performance Marketing Analysis (Remote)

Description

Sr. Manager, Performance Marketing Analysis (Remote)

At Edelman Financial Engines, we believe everyone deserves to move their financial life forward.

We know that assets have the power to fund goals. Those numbers represent individual lifetimes filled with hard work and dreams for our clients and generations to follow. Our clients trust us to guide them forward with empathy, integrity and invention. We uphold that same standard of respect and commitment for clients and colleagues alike.

Founded on the idea that financial education is a fundamental right for everyone, Edelman Financial Engines continues to grow and challenge the status quo. We're moving forward, together. If our purpose-driven commitment inspires you, we invite you to consider joining our team.

We are seeking a highly motivated and data-driven Performance Marketing analytics professional to join our growing Business Strategy and Decision Support team. The Performance Marketing Analyst (Senior Manager) will play a key role in the analysis and optimization of our marketing strategies, with a focus on driving customer acquisition improving return on investment.

In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team's existing talents. For this role, we are seeking a candidate with proven analytical and storytelling capabilities to help advance our campaigns and customer acquisition funnel, and translating insights in actionable recommendations for our leadership team. If you are a detailed, collaborative analyst, this may be an opportunity for you!

Responsibilities:

• Analyze campaign and customer acquisition funnel data to identify trends, insights, and opportunities for optimization and improvement - channels to include digital, social media, email, events, promotions, and strategic partnerships
• Take a proactive and ownership mindset by: digging into the data, gleaning relevant data-driven insights, producing actionable recommendations, and helping drive execution of performance improvement opportunities
• Collaborate with cross-functional teams, primarily marketing and the planner organizations, and including product and engineering, to drive marketing performance and growth
• Develop and maintain reports on key performance metrics and provide regular updates to stakeholders
• Create leadership dashboards and strategic documents to drive our organization
• Executive reporting and storytelling to support organizational routines
• Serve as point of contact and liaison between the Performance Marketing and Data & Analytics teams, collaborating on data and measurement requirements
• Stay up to date with the latest industry trends and technologies, and make recommendations for new or improved marketing strategies and tactics

Requirements:

• Bachelor's degree in marketing, statistics, mathematics, computer science, or a related field preferred
• 5+ years of experience in analytics role, with a strong understanding of online advertising and performance marketing
• A proven track record of contributing insights to drive growth through marketing channels and programs
• Excellent analytical and problem-solving skills, and able to identify trends and make data-driven recommendations
• Strong written and verbal communication skills, the ability to present complex data insights in a clear and concise manner
• Proficiency in Google Ads, Facebook Ads, and/or other online advertising platforms via analysis
• Experience with data analysis tools, such as Google Analytics, SQL, and Excel
• A desire for staying up to date with the latest marketing trends and technologies, and a drive to continuously improve campaign performance

Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors - not just the wealthy - deserve access to personal, comprehensive financial planning and investment advice. Today, we are America's top independent financial planning and investment advisory firm, recognized by Barron's,1 with 145+ offices2 across the country and entrusted by more than 1.3 million clients to manage more than $242 billion in assets.3 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client's situation and goals are unique, and the powerful fusion of high-tech and high-touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

For more information, please visit EdelmanFinancialEngines.com

© 2023 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819

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Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need to request an accommodation for a disability, you may request one at any time by either contacting your recruiter or [email protected].

1 The Barron's 2022 Top 100 RIA Firms list, a seven-year ranking of independent advisory firms, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Ranking awarded each September based on data within a 12-month period. Compensation is paid for use and distribution of the rating. Investor experience and returns are not considered. The 2018 ranking refers to Edelman Financial Services, LLC, which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey, FEA received a precombination ranking of 12th.

2 Edelman Financial Engines data, as of Dec. 31, 2022.

3 Edelman Financial Engines data, as of Dec. 31, 2022.