Sr. Manager, Product Marketing

Job Description

Position Summary:

The Sr. Manager, Product Marketing responsibility includes owning and driving the product strategy aligned with the company vision and business strategy working closely with senior management, leading a team of product management and marketing professionals to drive the strategy, working with cross-functional stakeholders to execute the strategy and driving growth and predictability in the business results through market success of the product portfolio for the ACIST Medical cardiovascular business.

Primary Duties and Responsibilities:

Commercial & Marketing:

Drive the commercial efforts of the CV product portfolio within the U.S. business group in order to contribute to the annual market growth targets by:

• Drive and assist with creating the strategic plan (product strategy and roadmap) for the Cardiovascular portfolio of devices and associated software solutions, aligned with the overall company vision and business strategy.

• Engage key customer and functional stakeholders to identify critical unmet clinical and healthcare business need to guide strategic recommendations

• Bring deep subject matter, industry and product insight into the product portfolio to ensure that ACIST is a key player in the industry.

• Lead and mentor a team of product managers who can work closely with R&D and other cross-functional teams to drive the execution of product strategy. Responsibilities include hiring, training and supervising team members to ensure they have the skills and resources needed to succeed.

• Support business development activities including analysis of market and business potential. Understand competitive landscape, technology trends and customer behaviors / needs in multiple geographies.

• Manage development of value propositions, key messages, sales alignment, pricing and sales/marketing collateral for the product portfolio. Collaborate closely with channel strategy downstream support partners.

• Coordinate and manage product launch plans and Limited Market Releases, as part of the product release process.

• Work closely with ACIST medical sales partners to help drive market success for the product and solutions.

• Coordinate overall product lifecycle management plans and product strategy corporate marketing function.

• Advocate and track individual development functional growth pathway for direct report team.

• Set and communicate performance expectations and hold team members accountable for achieving expectations and completing assignments.

• Drive individuals and the team to continuously improve in key metrics and the achievement of the functional goals.

• Create compelling promotional materials, sales collateral and programs that drive awareness, exposure and affinity to the ACIST product modality technology to support key messages and the product value proposition.

• Provide sales and marketing presentations, training and advanced level insight and analysis into our technologies.

Result: U.S, marketing activities are supported and coordinated and meet ACIST quality standards, thus supporting the achievement of company targets for growth and profitability.

Establishing Partnerships

Drive the Marketing commercialization in key markets and engagement with the Sales team.

• Work closely with the U.S. sales team to understand how to best sell our technologies.

• Champion and communicate the product strategy to internal and external stakeholders.

• Work cross-functionally to develop financial planning & analysis on activities such as investment cases, sales targets, margin analysis, and monitoring the health of the product lines.

• Work closely with other cross functional departments, including operations, service, customer service and supply chain to align on company product goals.

• Represent the company during medical conferences, sales meetings, and regular customer visits to gather market information, identify customer needs, and assess opportunities to help drive market growth.

• Foster relationships with KOLs and clinicians to better understand the product, competitors and how to best sell the technology.

Result: Partnerships with sales partners and distributors are efficiently planned, built and maintained in order to achieve further growth and are in line with the overall global product strategy as defined.

Business approach

• Fosters a culture and spirit of product innovation and creativity.

• Provide strong leadership to motivate and engage cross-functional teams.

• Develop collaborative relationships with key functional areas including U.S. Product Development, Regulatory and Clinical, Finance and other related functions.

• Keeping and builds strong clinical knowledge on cardiology procedures.

Required Skills

Minimum:

• BS/BA degree in marketing, engineering, science or related health science
• Minimum of 7 years relevant business experience in medical device marketing
• 3 + years people leadership experience including employee development, performance management, talent identification, hiring, retention, team building and motivational skills
• Understanding of business strategy, market development and critical role of marketing in cross-functional collaboration in driving business success
• Demonstrated experience engaging in deep clinical and product performance discussions with physicians and renowned Key Opinion Leader experts
• Strong business acumen.
• Ability to combine big-thinking strategic perspective with a detail-oriented approach to problem solving
• In-depth knowledge of the functional area, business strategies, and the company's goals
• Collaborative spirit. Must demonstrate success working as part of a high performing, enthusiastic team
• Ability to interact effectively with executives and all levels within the organization
• Ability to work within a matrixed environment balancing needs of multiple stakeholders

Preferred:

• International experience
• MBA
• Marketing management experience in interventional cardiology and radiology field

Other:

• Travel up to 35% of the time (domestic and international travel)