Sr. Manager - Professional Trade Marketing

About You

Nutrafol is searching for a Sr. Manager Professional Trade Marketing who will lead the development of marketing plans and materials to increase brand awareness and product sales of Nutrafol hair and skin health products through Nutrafol’s HCP (Healthcare Provider) and Esthetician partners who sell Nutrafol. This new position will be a key driver for the growth of the brand helping to convey value propositions that resonate with patients and clients. They will be responsible for creating and enhancing brand awareness at all touchpoints of the patient/client journey.

You will be a strong communicator who is creative detail-oriented and demonstrates solid project management skills. The ideal candidate will have proven experience leading marketing campaigns and the creative development process with designers and copywriters and is comfortable in a fast-paced start-up environment. Experience developing point of sale materials (visual merchandising) and social media content is preferred.

As a member of the Professional Marketing team this position will report to the VP of Professional Marketing and will closely collaborate with members of the Professional Marketing team the Senior National Sales Director and key cross-functional stakeholders. The ideal candidate has proven professional downstream marketing (commercialization) experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S. Experience working with Dermatologists and/or Aestheticians is a plus.

Responsibilities

• Lead the development of digital and printed materials to increase brand awareness at all touch points of a patient/client journey - from social media and email communications to point of sale materials (visual merchandising) in-office videos and educational brochures.

• Lead the development of marketing materials and communications to promote national awareness campaigns (i.e. Acne Awareness Month) to HCP and Esthetician providers and their patients/clients.

• Lead the creative development process for marketing projects including writing project briefs for the creative teams providing copy and design direction managing deadlines providing creative feedback and ensuring product messaging and claims are accurate and consistent

• Support the Senior Marketing Manager on product launch/GTM strategy and the execution of patient/client marketing materials and communications.

• Develop email communications to announce new materials to HCP and Salon providers and upload assets to provider asset websites.

• Collaborate with the social media team to develop social content calendar and assets for HCP and Esthetician  providers; identify and recommend HCP and Esthetician content for Nutrafol-owned social channels.

• Collaborate with sales teams to identify prioritize and improve marketing materials and communications.

• Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Sales Creative Social Media Brand Clinical & Medical Affairs PR Product Development Operations Supply Chain.

• Research and secure partnerships with in-office video display companies; lead relationship and development of content.

• Provide timely reporting to measure KPIs campaign and program effectiveness to guide future strategies and initiatives.

• Manage budgeting and invoicing for marketing materials.

• Support departmental leadership in annual strategic planning and budgeting.

Requirements

• Bachelor’s degree in Marketing Business English Communications or related field preferred

• Minimum 5 years of professional downstream marketing (commercialization) experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S; experience working with Dermatologists and/or Aestheticians is a plus

• Proven experience executing marketing campaigns and leading the creative development process including design and copy feedback/direction

• Excellent written communication and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers executives vendors etc.)

• Experience managing a budget and invoicing

• Experience with visual merchandising and social media content

• Excellent organizational skills and proven ability to manage multiple projects coordinate programs managing through ambiguity to execution

• Experience working cross-functionally with sales creative social media medical affairs etc

• Adaptable team player comfortable in an agile environment who can evolve pivot and pitch in as needed

• Estimated travel: 10-20% (field work with reps HCP & Esthetician events and tradeshows offsite planning meetings etc)