Sr. Manager - Projects

Description

LEAD CONTENT STRATEGIST

Who We Are:

Cognizant Digital Experience (DX) is Cognizant's digital agency - serving Global 2000 clients with experience design and strategy, human-centered design, content strategy and creation, marketing strategy and operations, and digital learning. Our mission is to change minds, change behaviors, and change lives with innovative digital products and marketing solutions. As part of Cognizant's global network of technologists, strategists, business experts, operations experts, and creatives, you'll have the opportunity to work on projects and programs that are changing the landscape of technology and business.

What You'll Be Doing:

The Lead Content Strategist is a senior-level content expert who leads content strategy activities within various types of projects including experience transformation, product design, strategic roadmapping, content operations assessments, and marketing campaigns. In some projects, you'll be overseeing a team of content strategists, creators, editors, and authors. In other projects, you'll be operating as the sole content resource within a multidisciplinary pod of experts. You'll also support the Head of Content Strategy with proposal and solution development and thought leadership.

Essential functions: • Managing all aspects of content strategy, from analysis and strategic planning to influencing the ongoing creation, maintenance, and governance of content that serves user needs and helps achieve measurable business objectives • Create content strategies to define the what, how much, when, where, why and how for digital content across multiple channels • Documenting and reimagining information architecture and taxonomies to drive better user experience that maps to users' mental models and enables personalization • Planning and facilitating discovery workshops to gather stakeholder input and align project goals for content management; follow up planning, facilitation, and analysis of workshop output • Leading stakeholder interviews, user interviews, and client presentations • Assess existing client content to identify strengths, weaknesses, gaps and inconsistencies, as well as opportunities • Creation of core message development related to key marketing campaigns (i.e. Theme, Value Proposition, Core Content elements) • Provide thought leadership on content creation objective and promotional messaging best practices • Provide thought leadership to develop POVs on key content issues like search, sharing, user-generated content, and content distribution • Identify opportunities for content testing and measurement. Partner with the Analytics group to implement testing and measurement • Outline content maintenance processes and gain maintenance stakeholder buy-in. Monitor and evolve ongoing processes • Performing content audits, participating in heuristic reviews and review analytics to make recommendations for future enhancements • Creating and maintaining editorial calendars, taxonomies, metadata frameworks and content migration plans • Defining standards for the content lifecycle and framework • Developing metrics for content measurement • Developing content requirements, including template requirements, structured content, reuse opportunities, and adaptive content recommendations • Designing and documenting a consistent, relevant, and on-brand tone across a range of customer touch points • Keeping up to date on breaking technologies and methodologies that allow for more innovative and dynamic content approaches • Assisting with the technical integration of content

Required skills and experience: • Experience developing and delivering content strategy approaches and content migration planning • Proficiency in leading client-facing meetings, stakeholder interviews, strategic workshops, and internal brainstorms • Team leadership skills • Experience working with interdisciplinary teams collaborating to elevate customer experience and employee experience • Strong writing skills and a keen sense of what "good" means in terms of content a must • Ability to collaborate with the internal digital team to gather business requirements and translate them into effective, user-centered interactive approaches • Solid understanding of taxonomy, metadata, keywords and search engine optimization (SEO) • Understanding of tagging strategies and taxonomy framework to dynamically relate content • A firm understanding of user experience and search engine marketing (SEM) skills • Understanding of content management systems and processes, as well as best practices; Define content types to support content management system build; Ability to training content authors how to use content management systems is a nice to have • Proven ability to conduct strategic content audits and inventories (qualitative and quantitative) to identify current content and future content needs; mapping content to new site architecture and identifying content gaps • Ability to create a content development and migration plan that identifies content needs, resources and time estimates for content development and migration • Identifying potential issues and risks for overall project timing and quality • Project management experience will help the content strategist keep projects on track and within budget. • Strong knowledge of digital marketing, user experience and brand strategy best practices • Intermediate understanding of digital analytics including comfort in Google Analytics and Google Search Console.

Minimum Education and Experience • Bachelor's degree in Marketing/Advertising, Journalism, Communications, Technical Communications, or equivalent combination of education and experience required. • 5+ years of experience as a content strategist; 10+ years working in content, marketing, and/or user experience • Significant understanding of the evolving media, current content and technology environment and how to utilize them to effectively reach across multiple channels. • Knowledge of interaction design best practices across multiple platforms.

Additional Skills and Abilities • Ability to communicate well and proactively, including strong active listening skills to learn stakeholder, SME, and user expectations.