Sr. Manager, Restaurant Product & Customer Marketing

About The Opportunity
We're all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!
Why Work For Us
Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you're looking for a place that values strong relationships, embraces diverse ideas-all while having fun together-Grubhub is the place for you!
Grubhub is looking for a Sr. Manager of Product & Customer Engagement Marketing to lead the team responsible for retaining and expanding relationships with Grubhub's restaurant partners and driving demand, adoption and retention for Grubhub's restaurant products and solutions. Reporting to the Director of Restaurant Marketing, the Senior Manager will be an expert in leading go-to-market strategy for new products and solutions, developing differentiated product positioning and messaging across a breadth of products, managing retention programming and channel strategy and developing and executing a product marketing and CRM roadmap that drives growth for Grubhub's restaurant partners. This position can be based in Chicago or New York City (hybrid model with 2 days per week in office).
The Impact You Will Make

• Define and execute growth and retention strategies for products and solutions across Grubhub's restaurant product ecosystem (e.g. Marketplace, Direct, Delivery, Promotions and Loyalty), develop and implement effective go-to-market plans for new product and feature launches on and off Marketplace
• Define and execute restaurant retention and communication roadmap including quarterly campaign planning across programmatic, event triggered and ad hoc and integrated channel strategy (email, in-product messaging, SMS) in support of Restaurant Network goals
• Serve as subject matter expert on email, SMS, and in-app messaging builds, ESP/Customer Engagement platform capabilities, as well as legal requirements, and industry best practices
• Own the performance and optimization of full-funnel marketing and sales plans that drive awareness, product adoption and restaurant retention; achieve ongoing alignment across sales and marketing efforts to meet restaurant growth goals
• Deeply understand the restaurant buyer and competitive product landscape, and develop strong messaging and positioning that speaks to their challenges and needs.
• Partner with the content team to develop a roadmap for educational content to nurture partners at every stage of the lifecycle
• Partner with Restaurant Success, Product, Innovations teams to develop processes to understand and collect user success, using insights to design the roadmap for restaurant
• Ensure that all campaigns and feature releases have clearly defined success metrics which are tracked and analyzed, along with behaviors that contribute to restaurant success

You Should Have:

• BA in Marketing, Journalism, Advertising, Communications, or another quantitative field
• 8-10 years of experience in product or CRM marketing, preferably in the B2B technology space
• 1-3 years of experience as a people manager and team leader
• Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
• Experience working with Product and Sales/Success teams to build go-to-market strategies. Strong cross-functional collaboration and project management skills are a must.
• Comfort and experience in working with senior leaders
• Direct experience using Salesforce or another CRM to drive actions/activities with sales organizations
• Direct experience using a marketing automation tool or customer engagement platform (e.g. Marketo, Hubspot, Braze); including technical experience building programming
• Excellent project management skills
• Strong analytical skills with data driven approach
• Positive attitude and the ability to operate in a very fast-paced environment with ambiguity
• Excellent verbal and written communication skills with ability to present go-to-market plans, influence others and build relationships

Got these? Even Better!

• Experience using in-app communication platforms (Contentful, Pendo, etc.)
• Experience with SQL

New York Salary Range: $152,900 - $208k.
The Base Pay component of our Total Rewards package is based on a variety of factors including but not limited to: job responsibilities, location, experience and, education/certifications. In addition to the pay component, this role may be eligible for equity and benefits as part of the Total Rewards package. The Total Rewards package will be determined at the time a contingent offer is made.
And Of Course, Perks!

• Flexible PTO. Grubhub employees enjoy a generous amount of time to recharge.
• Health and Wellness. Excellent medical, dental and vision benefits, 401k matching, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
• Compensation. You'll receive a great compensation package with eligibility for generous incentives, bonuses, commission, or RSUs (role-specific).
• Free Meals. Our employees get a weekly Grubhub credit to enjoy and support local restaurants.
• Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund . Employees are also given paid time off each year to support the causes that are important to them.

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].