Sr. Manager, Retention Marketing

Job Title:Sr. Manager, Retention Marketing

Role Overview:

As a critical member of the McAfee retention team, Retention Marketing Manager will lead a small team to drive success of upsell and cross sell strategy and campaigns. This person will report to the Director of Marketing and work closely with them to identify opportunities for increasing customer protection through upsell and cross sell campaigns, constantly optimizing the funnel. and drive strategic initiatives to improve customer experience through personalization. This person will lead team of marketing managers and other cross functional partners through the day-to-day execution of testing, analytics, creative, campaign launches for key customer segment prioritized as one of the top growth levers for the company.
This position is based in the United States, Texas. We will only consider candidates in the United States, Texas and are not offering relocation assistance at this time.

About the Role:

• Be a champion of the upsell & cross-sell strategy across the company, effectively communicating with leadership and internal stakeholders.

• Create clear requirements that inspire cross-functional partners to conceptualize and ship awesome experiences where accountants will work effortlessly and seamlessly to delight customers.

• Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelines.

• Size new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutions.

• Lead creative optimization for the customer journey—building a relationship with the customer, driving engagement, and focusing on key monetization opportunities.

• Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmaps.

• Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, and internal databases.

• Proactively drive projects to meet deadlines, prioritize, and escalate issues as needed. 

About You:

• You have at least 10+ years of professional experience.

• You have demonstrated numerous initiatives in improving customer experience through landing page optimization and journey personalization.

• You have a proven ability to drive multiple initiatives in a fast-paced, innovative environment.

• You have strong interpersonal communication skills to develop key relationships and influence teams to accomplish objectives.

• You have a passion for thinking strategically and the ability to execute tactically.

• You have a comprehensive understanding of the a/b testing process and have experience with data-driven experimentation.

• You have experience with analyzing, interpreting, and leveraging quantitative and qualitative data to glean customer insights and make business decisions.

• You have knowledge of data tools such as Adobe Analytics, Adobe Target, Tableau, and Power BI.

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Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $95,890.00-$157,540.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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