Sr. Manager, Social Media & Influencer Marketing

Who We Are

OKX is one of the world’s largest and fastest growing cryptocurrency exchanges. We help millions of people buy and sell bitcoin, and over 30 other crypto assets every day — but our work is a whole lot more than that. We’re building an inclusive future of finance, one that opens new opportunities to learn financial literacy, store value, and build wealth for everyone.

Ready to help the next billion people experience the future of finance with us? Come on board. We have offices in San Francisco, Miami, Malta, Hong Kong, Singapore and Japan.

About the Team

You’ll be joining the smart and supportive Social Media Team that is charged with creating experiences that attract and retain new customers to OKX.

Our growing social media team drives various global brand awareness initiatives and manages product marketing initiatives to acquire and retain customers. In addition to engaging with customers through social media, the social team promotes other aspects of the business through social content.

About the Opportunity

As Sr. Manager, Social Media & Influencer Marketing,  you'll report into OKX Social Media Director and help us increase our global social footprint, particularly through influencers and content creator collaborations. 

You'll partner closely with Affiliate, Product Marketing, Engineering, Partnership, Content teams to create world-class influencer content. You are part project manager, part creative genius. Additionally, you’lll assist with a variety of social media initiatives to grow the business and position OKX as a cultural zeitgeist. 

What You’ll Be Doing

• Collaborate with social media team to integrate influencer marketing campaigns with broader marketing/social media efforts
• Collaborate with affiliate team and KOLs on a daily basis to get content rolled out 
• Develop briefs for influencers to create content 
• Review content developed by influencers to ensure it aligns with our brand voice and strategic messaging 
• Develop a strong understanding of OKX’s products, features and brand efforts to effectively communicate with and support influencers 
• Evaluate campaign ROI and efficiency metrics to identify growth opportunities
• Monitor and analyze influencer marketing metrics to identify trends and opportunities for improvement  
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.
• Develop a community engagement strategy and engage back with influencers around the world 
• Generate and present reports on campaign performance

What We Look For In You

• 5-7 years experience in social media
• Thorough understanding of current social media and influencer marketing trends 
• Prior experience leading influencer marketing campaigns 
• Emotionally intelligent
• Leadership qualities - be able to prioritize right and align expectations effectively 
• Ability and acumen to marry creativity with data 
• Learner mindset 
• Ownership mentality 
• Close the loop on a task before proceeding to the next one 
• Efficient project management 

Nice to Haves

• 3 years of influencer marketing experience 
• Understanding, experience and/or interest in crypto
• Photography and video editing skills 

Highlights of Perks and Benefits

• Market competitive total compensation package
• Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
• 401K with company contribution
• Paid Parental Leave
• Employee Referral Bonus Program paid in BTC
• Company Donation Match
• More surprises when you join!

OKX Statement

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The salary range for this position is $100,000 to $180,000.

The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the [salary] / [hourly wage], a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.