Sr. Manager, Website Strategy

The Marketing Technology & Data Team is a Center of Excellence who is responsible for the design, development and execution of the digital, platform and data strategy. This includes the management of the Nielsen corporate website which is used to empower Nielsen audiences with value through content, insights and solutions. 

In this role you will drive Nielsen’s audience first global website strategy and digital user experiences. You will partner with a team of subject matter experts responsible for user experience design and optimization, content creation, localization and governance, SEO, and the measurement and optimization of site performance with the goal of driving business outcomes. In partnership with website product, integrated marketing, production and development team members, you will work across Marketing to bring digital strategy to life on Nielsen.com to create high performing digital experiences.

Responsabilities:

• Developing and implementing a comprehensive website vision and strategy: This includes overseeing content, user experience, localization, and eCommerce for Nielsen.com globally.
• Championing an audience-first approach: Prioritizing user needs and tailoring digital experiences accordingly.
• Collaborating with stakeholders: Working closely with marketing, technology, and content teams to align website strategy with business goals.
• Driving website innovation and optimization: Continuously improving the website through data-driven insights, personalization strategies, and new technologies.
• Managing website performance: Monitoring key metrics and ensuring the website contributes to business outcomes.
• Ensuring content quality and SEO: Partnering with content and SEO teams to optimize website content and architecture.

Requirements:

• Solid experience: 5+ years in B2B marketing, in web strategy, eCommerce, content management systems and analytics tools.
• Data-driven approach: Ability to use data to inform decisions about content and user experience.
• Technical proficiency: Familiarity with content personalization tools and information architecture principles.
• Excellent communication and collaboration skills: Able to work independently and as part of a team, build relationships, and influence stakeholders. Must have an advanced level of English proficiency (written and spoken).
• Proactive and results-oriented attitude: A "scrappy" professional who is comfortable in a fast-paced environment and eager to learn and grow.

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