Sr. Marketing Associate (Fisher-Price)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
Fisher-Price is currently seeking a Senior Marketing Associate, Global Brand Marketing, based in East Aurora, NY. This role will focus on global brand strategy, line architecture and product development for the Fisher-Price portfolio to achieve financial growth and profit targets. Reporting to the Senior Manager, Global Brand Marketing, this role will work cross-functionally to scale the portfolio, develop new products, and increase profitability

What Your Impact Will Be: 

• Works in coordination with Brand Lead on the day-to-day management of an assigned category of business.
• Partners with cross-functional partners (design, content design, engineering, packaging) throughout the global product development process in coordination with respective cross-divisional brand teams to ensure strategies, tactics, and deadlines are met.
• Independently completes consumer and competitive research projects to provide strategic recommendations that support brand strategy and product development.
• Collaborates with global subsidiaries to address global needs and market feedback; supports global information needs.
• Helps present analysis of business to internal management and global subsidiaries.
• Strives to be the brand and product expert in the creation of global marketing tools and assets (such as packaging, ecommerce product pages, advertising assets, etc.) in conjunction with marketing communication and commercial team counterparts.
• Some travel required.

What We’re Looking For: 

• 1-3 years of product development or marketing experience in consumer products (or MBA preferred).
• Strong analytical skills with experience in Excel.
• Strong communication and presentation skills (written and verbal).
• Ability to handle a high volume of work while maintaining accuracy and attention to detail.
• Strong organizational skills with ability to prioritize work to meet important deadlines.
• Excellent interpersonal skills and ability to work effectively with individuals at all levels.
• Excellent follow-up skills.
• Computer proficiency: MS Excel, Word, Outlook, PowerPoint.

The annual base salary range for this position is between $73,000 and $80,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.