Sr. Marketing Manager

The Sr. Manager, Marketing for Radiometer America, Inc. (RAME) is responsible for developing marketing plans and activities for specific product(s) or product line(s) as well as in leading, establishing, enhancing, and distinguishing product placement within the competitive arena. This role develops business plans and product positioning in the marketplace and oversees market research, monitors competitive activity, identifies customer needs and establishes pricing strategies. In addition, this role will collaborate with service, manufacturing, sales, and clinical affairs to develop new products or improve existing product(s) or product line(s).

This is a remote based position.

In this role, you will have the opportunity to:

• Increase market growth by developing and leading integrated marketing and sales programs.
• Develop business area mastery to include market modelling, analysis of key metrics that define success, forecasting across sales and product management, market surveys, customer trends, competition, critical customer success factors and needs through interaction with customers.
• Plan, develop and implement strategic and tactical marketing programs to increase brand awareness, increase market penetration, and achieve revenue targets with market intelligence, market research ensuring alignment to RAME's strategic plans.
• Provide strategic direction, development and implementation of integrated strategies encompassing advertising, promotions, and working in conjunction with Marketing for collateral creation and management.
• Closely collaborate with sales business unit marketing leads to develop programs designed to increase revenue and profitability.
• Directly lead the Product (ABL, TC, Service, AQURE) and Inside Sales teams, targeting to achieve functional key performance indicators. Managing a team of -6 direct reports.
• Run company communications and advertising, sales promotion program and product training in accordance with Marketing, Advertising, Promotional, Sales and Scientific (MAPSS).
• Lead local MAPSS training/education, and compliance.
• Manages resources and budget for all programs with proactive communication and problem-solving.
  The essential requirements of the job include:
• Bachelor's degree in Business, Marketing or equivalent. MBA preferred
• 10+ Years Marketing Management Experience, Medical device field; sales, laboratory & immunoassay experience preferred
• Experience setting multi-year upstream Marketing strategy, being responsible for execution of downstream activities
• Experience launching new products
  It would be a plus if you also possess previous experience in:
• Producing results in metric/data driven environment
• Building effective working relationships, international experience preferred
• Experience working with CRM, ERP, Qualtrics, and Business Intelligence software a plus. Experience with Dynamics 365 and PowerBI preferred.

Travel

• Estimate 50% travel required.

When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation. If you've ever wondered what's within you, there's no better time to find out.