Sr. Marketing Manager

ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital-and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers-with vital insight to deliver the care people need, right when they need it.

We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed!

We are looking for a Senior Marketing Manager to drive marketing strategies, plans and execution that support our growth objectives for our electronic health record (EHR) software and services business that serves Senior Living and Life Plan Communities (also known as Continuing Care Retirement Communities, CCRC). The right candidate will be a resourceful leader who is fluent in all aspects of marketing from strategic planning to execution and lead gen, has experience working with SaaS business models and healthcare, and is passionate about driving measurable business results.

Responsibilities:

• Lead marketing strategy, planning and execution for our portfolio of software products and services targeting new prospects and existing customers in the senior living and life plan communities market segments
• Develop integrated marketing campaigns and programs to drive awareness, demand and leads to grow the services
• Support the Sales team and the selling process with effective tools, collateral, PowerPoint presentations, competitive analysis, RFP support, as required for success
• Work with product managers to develop value propositions, positioning, messaging and proof points for new offers
• Work with marketing partners in creative, digital, copywriting and project management to bring campaigns, programs and initiatives to market
• Leverage, and in some cases lead, customer insights and segmentation, and market research to inform and validate marketing direction and/or messaging
• Collaborate effectively with the Business leaders and cross functional teams to develop and execute the overall business strategy.
• Establish annual and quarterly marketing metrics that ladder up to the business objectives and report out on these at the Monthly operations reviews.
• Work with external key market influencers (including national associations and others who may influence the buying decision of our prospects) to serve business objectives
• Develop, in partnership with our Content marketing team, the content strategy and content to support demand generation and content marketing campaigns
• Engage with outside vendors and agencies, as needed, for expertise and additional bandwidth as required to meet business needs

Let's talk qualifications and experience:

• Bachelor's degree in Marketing, Communications or a relevant discipline, MBA preferred
• 10+ years of B2B marketing experience, SaaS would be nice to have
• Experience in healthcare industry preferred
• Experience and comfortable working across all aspects of marketing: future products, current business, marketing communications, branding, positioning and messaging, and downstream demand / lead gen
• High energy and passion for marketing and driving business growth coupled with a proven track record that demonstrates positive results
• Experience with marketing SaaS platforms/offerings
• Outstanding communication, teamwork, collaboration, and project management skills
• Comfortable with data and analytics to identify marketing opportunities, evaluate the effectiveness of marketing investments and lead gen programs and prepare executive briefings
• Ability to communicate with and influence cross-functional teams without formal authority
• Knowledge of CRM, Salesforce, GoToMeeting/Webinar, etc. Strong in Excel and PowerPoint
• Must be available to travel up to 20% of the time
• Equivalent combination of education and experience will be considered

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!