Sr. Marketing Manager-Acquisition

Requisition Number: 72202

Position Title:

External Description:

Role Summary

The Sr. Marketing Manager for New Client Acquisition will lead strategic marketing efforts and oversee the activation of these effort to drive new client acquisition for personal investing at T. Rowe Price. The individual will be in charge of driving new paths to acquisition and identifying areas of opportunity for innovation. In addition, this individual will assist with leading the marketing onboarding strategy for new clients across omni-channel experiences. As new clients are acquired, this individual will put forth a marketing and servicing strategy to educate clients early in their tenure on the product and services offered by T. Rowe Price. The individual will achieve this work following agile marketing practices.

Responsibilities:

• Partner closely with internal and external partners to effectively drive scalable growth through new paths to acquisition and identify areas of opportunity for prospect innovation
• Identify and build the business case for new customer acquisition opportunities. Own the testing agenda to drive greatest return on investment
• Foster strong partnership with Digital Client Experience and others across the organization to deliver a cohesive journey for prospects and new clients who are early in their tenure with T. Rowe Price
• Work closely with Digital Client Experience to deliver a personalized, onboarding experience to new clients and accelerate adoption of product and services offered by T. Rowe Price
• Represent and explain new client acquisition performance, insights, progress towards growth objectives to key stakeholders and senior leaders across the firm
• Continuously evaluate potential new capabilities or areas of innovation across existing and new acquisition channels to accelerate growth

Typical Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND 8+ years of total relevant work experience

Preferred Qualifications:

• Experience in financial services or high regulated industry
• Deep understanding of the end client and passion to create compelling experiences for them
• Experience leading and working with cross-functional team (Marketing, Sales, Digital Experience, Service, Creative) to achieve a shared objectives
• An exceptional sense of ownership and accountability
• Passion for marketing acquisition and comfortable challenging the status quo
• Experience with modern marketing practices (agile, data driven approach to marketing)

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

City:

State:

Community / Marketing Title: Sr. Marketing Manager-Acquisition

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion:We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions• Flexible and remote work opportunities• Health care benefits (medical, dental, vision)• Tuition assistance• Wellness programs (fitness reimbursement, Employee Assistance Program)Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities is unwavering.T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.