Sr. Marketing Manager (US Remote)

Company Overview

Motorola Solutions is there for our customers when everything is on the line. In extreme moments — when a hurricane lands or when a fire breaks out. And in everyday moments — when a package arrives just in time for the holiday or when a child doesn’t miss the school bus home. 

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.

Department Overview

This is an exciting opportunity with high visibility in the Video Security and Access Control (“VS&A”) group. The Company currently deploys VS&A solutions to thousands of government and commercial customers around the world including school campuses, transportation systems, healthcare centers, public venues, utilities, prisons, factories, casinos, airports, financial institutions, government facilities, state and local law enforcement agencies and retailers. Organizations such as these utilize VS&A to enable continuous monitoring that can improve situational awareness, verify critical events or incidents in real-time and provide data to investigate an event or incident after it happens. As Motorola Solutions continues to grow and evolve, the finance organization has a unique opportunity to support the business.
Job Description

Overview:

We are seeking a creative, seasoned and enthusiastic Sr. Product Marketing Manager to join the Avigilon cCloud brand (formerly Openpath and Ava) within the Video, Security and Access Control (VS&A) Division of Motorola Solutions. This team lead will be responsible for driving strategy and go-to-market plans, positioning and promoting new and current cloud product & service offerings to our end customers, sales force and sales channel. You are responsible for understanding customer needs, digging into product details, and elevating our messaging to deliver solution-oriented, breakthrough initiatives that position Avigilon cCloud brand as the emerging industry leader. Additionally, you will work cross-functionally to evangelize the cloud brand within the channel partner ecosystem: which is largely made up of security system integrators, low voltage technicians, and access control installers and architectural & engineering firms.

Responsibilities:

• Partner with Product Management and be the voice of the product

• Build the go-to-market strategy for all Avigilon cloud products

• Manage the cloud product marketing team (currently one product marketer but with plans to expand the team)

• Own go-to-market activities for key security products. 

• Acquire deep customer knowledge through market research, customer interviews and segmentation analysis. 

• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline from our security products. 

• Develop customer messaging that proves Avigilon cloud’s differentiation for access control and video products. 

• Develop and execute integrated marketing campaigns to drive demand for products and solutions.

• Create the internal and external facing content to enable our Sales team to effectively position and sell Openpath’s services

• Develop and execute comprehensive channel marketing collateral to help drive adoption and productivity to include (but not limited to) training, tool kits, educational materials, incentive plans.

• Work on competitive and channel insights and related research

• Work within the Partner Portal to ensure it depicts Avigilon Cloud clearly and effectively across training, sales collateral and other enablement tools

• optimize user flow in Partner Portal, keep dashboard updated and dynamic

• create separate dashboard, catering to various personas 

• increase utilization of co-marketing programs and materials

• In partnership with the CRM team, create a comprehensive program for effective channel comms 

• Develop reports and insights for other key stakeholders demonstrating program efficacy

• Create CRM campaigns and related channel communication programs

• Collaborate with other marketing team members to take broad based programs into the channel utilizing paid, earned and owned media.

Preferred Skills: 

• Self starter who can own the program and build relationships across the channel spectrum for the greatest impact. 

• Ideally B2B experience combining software/hardware as a Cloud (SaaS) solution

• Humility to admit mistakes, correct them, and move forward.

• Experience in a fast-paced startup is highly preferred.

• Experience with Salesforce/Hubspot is a plus

• Solid communication skills that span writing, speaking, and presenting.

• Versed across digital media platforms including email, website, social media, and more.

• Ability to creatively problem solve, adapt to shifting projects and moving targets, and work highly collaboratively. 

• Time management skills and ability to juggle competing priorities with ease. 

• Willingness to roll up your sleeves, be additive when and where you can, and support team tasks to help out the company when necessary. 

Note: Candidate may reside anywhere in the US

#LI-RH1

#LI-REMOTE

Basic Requirements

• Bachelor’s Degree required
• 6 + years of experience with product marketing with at least 2 years in a managerial role 
• Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.

Vaccine Requirement

Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.

Travel Requirements10-25%
Relocation ProvidedNone
Position TypeExperienced
Referral Payment PlanYes

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits effective Day 1
• 401K with Company Match and Day 1 vesting
• 9 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.