Sr. Marketing Operations Manager

$95,000-$115,000 + VIP Bonus

Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

Seeking a technically savvy individual who is the driving force behind empowering marketing success through technology. As the Sr. Marketing Operations Manager, you will be responsible for driving marketing operations strategy. The Sr. Marketing Operations Manager will analyze existing data and information as well as historical trends to provide early insights and best practices that guarantee data quality and process efficiency across the marketing metrics and operations. The Sr. Marketing Operations Manager also plays an active role in the enhancement of all marketing operations to facilitate lead generation, nurturing, and implementation.

 Core Requirements and Responsibilities:

• Essential job functions included but are not limited to the following:
• Work with the cross-functional marketing team to develop and drive the marketing database strategies and execution in relation to growth, segmentation, data cleanliness and completeness.
• Work with the marketing leadership team to lead the adoption, management, and ongoing review of operational processes in pursuit of efficiency
• As a subject matter expert, you will play the role of driving sales and ensuring proper management of marketing alignment initiatives and processes that will support exceptional lead management, enhanced data quality, and improved lead quality.
• Report on the complete marketing funnel including volume, velocity, conversion stage-to-stage, and average value; ensure funnel measures can be tracked by key dimensions such as industry, geo, and persona.
• Monitor, analyze, and optimize campaign KPIs within a given budget.
• Administer all systems in the marketing tech stack.
• Provide onboarding training for new members of the marketing organization.
• Act as project manager for marketing operations projects.
  

Qualifications:

• Minimum of 8 years' experience in a similar role
• BS/BA, preferably in marketing
• Marketing operations experience, in the technology industry, preferably in Software as a Service (SaaS)
• Strong organizational and project management skills
• Familiar with owning vendor relationships for all tools in the marketing tech stack and champion all initiatives involving marketing technology.
• Experience using tools such as Eloqua, Salesforce, Marketo, or Hubspot (we use Marketo)
• Expert knowledge of digital demand generation, content marketing and email marketing as it relates to marketing automation
• Knowledge of 3rd party applications that integrate with our marketing automation tool. (Tableau is a plus!)
• Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities, and be willing to "roll-up your sleeves" to drive organizational change
• Excellent verbal communication skills, the ability and passion to learn other marketing technology platforms are required to perform the role

Additional Requirements and Details:

• Travel required up to 10% of the time.
• Located and working from an office location. Our offices are currently open on a voluntary basis and we are moving forward with a flexible first business need work environment in mind.
• Occasional lifting and/or moving up to 10 pounds.
• Frequent repetitive hand and arm movements required to operate a computer.
• Specific vision abilities required by this job include close vision (working on a computer, etc.).
• Frequent sitting and/or standing.

THE VERTAFORE STORY

Over the past 50 years, Vertafore has advanced the entire insurance distribution channel with the best software solutions in the industry. Today, we're proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, reduce costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight- right when customers need it most. We partner with other leading technology companies to deliver comprehensive solutions to improve the way our customers do business and serve their customers.

The Vertafore Way

Insurance is about relationships, and technology should make those relationships stronger. That's why, at Vertafore, it's our mission to transform the way the industry operates by putting people at the heart of insurance technology. By focusing on our customers, becoming better every day, and delivering results you can see, we provide the level of trust and security that insurance is all about.

· Bias to Action: We're united by an innate drive to take action and make a difference in the technology and insurance spaces.

· Win Together: We work together as one team, showing empathy and respect along the way.

· Show Up Curious: We work to challenge one another to push boundaries and think beyond the box.

· Say It, Do It: We honor every one of our commitments because integrity is important to us.

· Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs.

· We Love Insurance: We appreciate the impact insurance has on the world.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.