Sr. Marketing Operations Manager

Vonage Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage's products and services can meet the needs of our current and future customers.

Why This Role Matters: The Marketing Operations team is responsible for delivering marketing campaigns across Vonage. We lead campaign execution and performance to ensure marketing initiatives are built and executed, while working with campaign owners to understand the business needs and goals to drive pipeline growth within the organization. Through marketing automation, we take data and turn it into actionable campaigns. We’re seeking a candidate that has a ‘can-do’ attitude, a problem solver and a keen eye to detail as well as technical proficiency to join our expanding Marketing Operations team. This role will be working within marketing technology on a daily basis to build and execute campaigns across the organization

What You Will Do: 

• Deliver the marketing operations requirements for campaigns across field, channel, alliance and demand generation teams (tracking, scoring, program execution, email).Utilize automation technology to automate campaign execution.
• Understand the full lifecycle of campaigns from ideation and execution through to reporting and work with campaign owners to understand goals.
• Work with key stakeholders within the region to understand business needs and work across departments to deliver marketing operations needs for the region.
• Support marketing operations management with enabling teams to utilize marketing technology.
• Understand campaign workload within the region and prioritize work accordingly to ensure delivery of key initiatives. 

• Day-to-day management of Pardot including but not limited to automations, engagement programs, reporting, API integrations, lead management. 
• Drive and manage email and digital marketing strategies and technology as well as understanding key metrics and reporting.
• Help solve key challenges, such as attribution, lead routing, lead nurture, lead scoring and data quality, ensure leads are distributed to Sales for follow-up, increasing efficiences and conversion rates
• Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc
• Train users, assist in creating and documenting training materials
• Create reporting and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on weekly/monthly basis.

Qualfications:

• Pardot or Salesforce Certification 
• 5+ years admin experience with Pardot & Salesforce
• Proficient in Google Sheets
• Proficient in list management 
• Experience creating multi-channel campaigns
• Working knowledge of HTML/CSS/SQL 
• Detail-oriented with strong organizational and project management skills
• Demonstrated analytical and problem-solving skills
• Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
• Technical proficiency in understanding MarTech integrations using Pardot API
• 5+ years of experience supporting marketing and Sales with a through understanding of lead to revenue processing workflows (required)

What is in it for you:

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location. An individual must demonstrate successful performance in their current position before being considered for promotion. In addition, in order to promote into a higher-level position, a business need for the promotion must exist and the candidate must be considered the most qualified person for the new position. 

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