Sr. Marketing Operations Specialist - Data & Reporting

Sr. Marketing Operations Analyst 

Nextiva is seeking a highly analytical and detail-oriented Marketing Operations Analyst to join our team. Reporting to the Director of Marketing Operations, this team member  will play a crucial role in optimizing our marketing and sales efforts, specifically focusing on lead quality and conversion. The ideal candidate will have a keen ability to dissect data, uncover market trends, and provide insights to enhance campaign performance across various channels. 

Key Responsibilities: 

• Campaign Collaboration: Collaborate with marketing teams to design, test, and optimize campaigns across various channels. Ensuring we are making positive contacts with our leads. 
• Reporting and Analytics: Analyze marketing performance data and produce regular reports around opportunities to improve. Deliver Ad-Hoc reports for marketing and Business Development leaders.
• Lead to Sale Optimization: Listening to sales calls and strategizing with sales leadership on improving lead qualification and optimization. 
• Program Management: Assist with the creation and management of sales and marketing programs to drive growth and improve lead quality and drive solutions. 
• Data Quality Oversight: Monitor and manage data quality within marketing databases, identifying areas for improvement and implementing solutions. 
• Marketing Compliance: Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing activities. Educate the marketing team on data privacy best practices.
• Customer Behavior Analysis: Provide insights into customer behavior, helping marketing teams target the right audience segments effectively. 
• Market Trend Identification: Identify trends and insights in the market, making actionable recommendations to optimize spend and performance. 
• Operational Efficiency: Drive continuous improvements in operational processes, making recommendations for efficiency and scalability. 
• Marketing Technology: Assist in the management and administration of marketing technology tools and platforms, including marketing automation, CRM, Conversational AI and analytics platforms.  Provide user support and training to marketing team members on marketing tools.
• Continuous Learning: Stay updated on the latest trends and best practices in marketing operations and analytics. 

Required Skills and Qualifications:

• 5+ years experience in marketing, analytics, operations, or a similar role. 
• Expertise in marketing software and tools; experience using Hubspot, SnapEngage, Salesforce, Google Analytics, Generative AI, Power BI or similar tools. 
• Strong analytical, organizational, and project management skills. 
• Ability to communicate complex data findings in a clear and actionable manner cross-functionally. 
• Familiarity with the latest trends and best practices in digital marketing and measurement.

Compensation, Rewards & Benefits:

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! 🚀

To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

In 2022, Nextiva has been recognized by Comparably as the ‘Best Place to Work’ in the following categories: Best Company Leadership, Best CEO for Women, Best Global Culture, and Best Places to Work in Phoenix.

Additional workplace awards include 2021 LinkedIn Talent Employee Engagement Champion, Comparably’s Best CEO 2021, Best Company Culture 2021 and 2018, Best Company Compensation 2022, 2021 and 2019, and Glassdoor’s 2020 Best Places to Work.

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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