Sr. Marketing Specialist

Job Title: Sr. Marketing Specialist (Hybrid)

Location: US-GA-Atlanta

Please note this role requires proof of vaccination or qualified exemption in accordance with required criteria if not vaccinated.

Company Profile:

Safe-Guard Products International is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. We are a proud partner to Original Equipment Manufacturers (OEMs), top retailers, and independent agents across the United States and Canada. In nearly thirty years, we have grown to power a client roster of over 65 leading protection brands and protect over 16 million consumers under Safe-Guard contracts. Our success is driven by over 700 employees, who serve over 12,000 dealers and support contract holders across the U.S. and Canada.

Safe-Guard continues to experience dynamic growth and has earned a stellar reputation from our clients, dealers, and peers by providing: 1) the highest quality protection products in the industry, 2) a broad platform of branded product, technology, marketing, and training solutions, and 3) an unwavering commitment to uncomplicated care and customer service.

Position Overview: Sr. Marketing Specialist

The Safe-Guard Marketing team guides and supports Safe-Guard clients and retail platform partners in the omnichannel (online and in-showroom) education and retail sale of branded vehicle protection products. The team establishes best practices, develops branded creative support for our clients, and seeks to identify new opportunities to help grow dealer awareness and participation and build consumer awareness and consideration for branded vehicle protection products.

The Sr. Marketing Specialist will be a primary marketing liaison for internal and external clients for certain accounts. They oversee various projects to develop B-B and B-C content and enable vehicle protection products to be sold in a digital or traditional channel.

Position Objective:

Reporting to the Marketing Manager, the Sr. Marketing Specialist helps to lead the execution of digital or traditional marketing support for various brands on the Safe-Guard Products client roster. The Sr. Marketing Specialist is responsible for the planning, project management, development, and delivery of B-C and B-B marketing initiatives. This role will have the ability to interface effectively at various levels inside and outside of the organization.

The person for this role must love client service and must be an opportunity finder and a problem solver. They must be a self-starter, have an entrepreneurial mindset, and have a solid understanding of B-C and B-B marketing and communications. They will have experience in a client-facing role at either an ad agency or other service organization. Ideally, they will have experience in the automotive industry at or working with an OEM or national retail brand or automotive technology organization.

Reports to: Marketing Manager

Essential Functions:

• Leads the creation and implementation of marketing solutions for new client launches and new / refreshed content needs for brands on the Safe-Guard Products client roster
• Leads marketing projects from planning, through content and creative development, reviews and approvals, development, and delivery. This includes partnering within Marketing, but also includes working with Account Management, Retail Sales/Field, Legal, IT Development, and external vendors as necessary
• Responsible for full project management of marketing projects, including leading internal/external clients, defining the scope, setting timelines and meeting deadlines, assigning tasks, communicating status updates, tracking applicable costs, and documenting / merchandising results
• Presents work directly to internal and external clients
• Ensures overall programs and executions accurately reflect the applicable brand and corporate identity guidelines, and accurately represent client-specific program and product offerings
• Provides internal and external clients with transparency on client priorities, projects, and timelines. Prepares weekly project status reports and holds project status meetings as necessary.
• Merchandises project and department results to internal and external clients
• Builds relationships with Account Management and Sales in order to identify sales and marketing opportunities
• Assists with guiding and mentoring junior team members of the marketing team
• Manages 3rd party vendors to business needs
• Supports Safe-Guard's new business activities as needed (written proposal / RFP development, presentation, preparation, and delivery)
• Tracks marketing expenses against budget, and reports variances
• Other duties, as dictated by departmental priorities

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications, Business or equivalent
• 7+ years' experience of marketing or advertising experience, either client or agency side
• Demonstrated experience in a marketing/advertising client service role (including account/client management, project management)
• Demonstrated experience in B-B and B-C marketing

• Demonstrated knowledge of print and digital development and production to interface effectively with clients and vendors
• Must be a self-starter, able to work independently, and meet deadlines while multi-tasking in a fast-paced environment
• Strong organizational, time management, and project management skills
• Detail-oriented and positive working attitude

• Excellent interpersonal and communication skills, with a desire to work within a team
• High proficiency in MS Office (Word, Excel, PowerPoint)

• Knowledge of automotive sales and marketing including current trends and customer expectations is a plus

• Experience with project management / collaborative work management software a plus (Wrike, Smartsheet, MS Project, etc.)
• Knowledge of creative applications (Adobe InDesign, Adobe Illustrator), PR applications (PR Newswire, etc.), and web content applications (WordPress, etc.) a plus

• Willingness to travel
• This is a hybrid position with both remote and in-office workdays.

Core Competencies Required:

Teamwork/Collaboration: Support team members by establishing effective interpersonal relationships, and cross functional partnering

Partners across organizational boundaries - Reaches out and to work with associates outside of own department to achieve objectives. Anticipates effects of own area's actions and decisions on other associates and departments; influences others to support individual and team objectives.

Job Knowledge: - Clearly demonstrates a good grasp of key job functions, relevant terminology, technical processes and standards

Has achieved a satisfactory level of technical and professional skill or knowledge in position related areas; keeps up with current developments or trends in area of expertise; understands and uses knowledge, solutions, and capabilities to achieve results.

Customer Experience: Communicate effectively with customers, advocate customer needs and initiate resolution

Takes action to meet customer needs and concerns - Considers how actions or plans will affect customers; responds quickly to meet customer needs and resolve problems; avoids over commitments; responds to customer requests in a timely manner to satisfy customer needs.

EOE Statement:

Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.