Sr. Marketing Specialist

About the role:

We are looking for a savvy data-driven Marketer to help us continue to grow and scale quickly. A creative marketer who has marketplace experience across digital and offline channels using value data-driven decision-making. Our ideal candidate would be passionate about the on-demand economy and would come up with ideas of how to help us grow our brand and business.

As the Sr. Marketing Specialist for Berlin you will own the local marketing plan across all channels. You will work with the central marketing team across paid channels (Search Display Paid Social App events partnerships) and owned and earned channels (local email content SEO blog Push PR Influencers). You will be responsible for driving demand in your local market and working with the country team to deliver revenue.  This role will report directly to the Country Manager with a dotted line to the Senior Manager of EU Marketing.

What you will work on:

• Develop and execute the go-to-market plan for Berlin including owned and earned channels as well as paid performance and brand channels.

• Develop an end-to-end marketing playbook that encompasses client acquisition and engagement

• Collaborate with channel managers across SEM SEO Email Push Display Paid Social Affiliate Organic Social Influencers and PR to implement local strategies.

• Work with the marketing team to track campaigns and measure the efficiency of each initiative scaling efforts in line with results.

• Own the overall channel mix to grow the customer base while maintaining ROAS.

• Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement.

• Partner with cross-functional stakeholders (Product Operations Partnership Management Localisation Data) to develop marketing strategies that drive demand (visitors and recos) and capture conversion and retention.

• Work with the Country Manager for Germany to align on business objectives and OKRs for the Berlin market.

• Work closely with the partnership management team for Germany to maximize opportunities to leverage IKEA to grow our brand and visitors.

• Work with the global design team on creative copy and content and develop campaigns that are locally relevant but that maintain consistency across the global brand positioning.

• Develop Berlin-specific brand partnerships that will help Taskrabbit deliver on its business goals.

Your areas of expertise:

• Reading and Writing fluency in English and German with  knowledge of the Berlin market and its nuances

• Marketing experience at an advertising agency or start-up company

• Hands-on experience with proven results from online and offline paid and organic marketing channels

• Skill and appetite to operate at a high pace in a remote-first entrepreneurial environment

• Developed problem-solving skills with a demonstrated ability to find creative solutions to ambiguous problems

• Data-driven mindset good at identifying insights and data storytelling

• Knowledge of Excel/Sheets Looker Google Analytics or other analytical tools

Compensation & Benefits:

At Taskrabbit our approach to compensation is designed to be competitive transparent and equitable. Total compensation consists of base pay + bonus + benefits + perks. The annual gross pay range for this position is €52000 - €65000. This is the base pay only and does not include any other total cash compensation amounts such as company bonus or benefits.