Sr. Marketing Specialist, Global Industry Engagement - Demand Marketing

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
A Little About Us:
The Yahoo for Business Marketing team is responsible for bringing our stories and solutions to market, driving awareness of Yahoo and our products, and enabling Sales with the tools to succeed and drive revenue. Differentiating Yahoo in outstanding and innovative ways, building credibility and recognition, and messaging our value proposition are crucial to the success of this team.
A Lot About You:
The Senior Marketing Specialist Demand Marketing is responsible for delivering marketing strategies and programs, both proprietary and in partnership with industry associations (i.e., IAB, Advertising Week..), in order to drive awareness, consideration and maximize revenues for Yahoo advertisers' solutions.
The right person for this role should be strategic, creative, a robust planner, proactive and independent on execution, and a strong communicator (both in writing and presenting). They should also have strong project management skills, attention to detail, and be able to use metrics to prove effectiveness and ROI..
Responsibilities:

• Support on market positioning of Yahoo for Business products as a must-buy for advertisers, through end-to-end experiential marketing strategies and executions
• Develop and run annual scaled and coordinated marketing and activations plan, inclusive of industry tentpole events, sponsorships, and proprietary programs, aligning with business priorities and taking into consideration a 360-degree approach for target audiences.
• Partner effectively with cross-functional teams - including but not limited to PR, product marketing, campaign management, digital operations and events - to integrate and maximize the impact of the annual plan.
• Analyze performance data and ROI of each initiative to better optimize marketing plans and budgets year-over-year
• Amplify Yahoo's unique voice and value proposition by raising key business leaders executives profiles through thought leadership and speaking events -- this person will be responsible for identifying speaking opportunities, developing presentation content and briefs, prepping speakers, and digital marketing extensions.
• Support in every aspect the development of the marketing activation plan, including but not limited to: internal emails and other communications; digital marketing extensions (social, email); and executive talking points and speaker briefs.

Qualifications:

• 5 years of demonstrated success in B2B Marketing, product marketing, and/or event planning in the tech industry, showing a deep understanding of the media and technology industry
• Ability in leading cross-functional teams and projects, end-to-end marketing programs, and delivering ROI across a diverse slate of industry and customer experiences
• Ability to strategically process a vast amount of information and understand and prioritize competing business needs
• Highly organized with outstanding attention to detail and tried project management skills and experience, leading cross-functional teams and projects simultaneously
• Strategic and global mindset: ability to see the big picture and find ways to scale up projects and maximize their impact
• Strength in working collaboratively and cross-functionally to produce great work
• Creative problem solver and passionate marketer that can help bring people together
• A hardworking self-starter with the capacity to manage multiple concurrent and fast paced projects

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
If hired for this position in Colorado, the compensation range for this position is between $66,375.00 - $110,625.00. The compensation may vary depending on your location, skills and experience. The compensation package may also include additional incentive compensation opportunities in the form of discretionary annual bonus or commissions, plus equity incentives. Yahoo provides industry-leading benefits including healthcare, retirement, company holidays, vacation, sick time, parental leave and an employee assistance program. This information is provided per the Colorado Equal Pay Act.
Currently work for Yahoo? Please apply on our internal career site.