Sr. Product Management Specialist

Description

At Lifetouch (part of the Shutterfly family of brands), we believe there is extraordinary power in the self-expression. Built on the tradition of "Picture Day", Lifetouch has captured the unique personalities of children and families for more than 85 years.

Lifetouch has a dynamic opportunity for an experienced Sr. Product Management Specialist - Host Products and Services to join our successful organization as a key contributor. Lifetouch, a Shutterfly Inc. company is an industry-leader with operations in all 50 states and Canada. Employees enjoy our fast-paced, collaborative culture and the ability to directly impact our business. Respect, integrity, teamwork, and passion are at the core of what we do.

Position Scope:

This role will champion the portfolio-level strategy for school and district-facing (a.k.a., our "host") products and services required to win and retain school and preschool business in the US and Canada.

What You'll Do Here:

• Develop comprehensive understanding of industry trends, host customer needs and brand SWOT.
• Convert data/insights into action by interpreting market research and analyzing account performance data.
• Partner with business leaders to define, communicate and champion our brand value proposition.
• Lead customer segmentation strategy, helping to create go-to-market rules and shepherd field activation.
• Identify, create and develop differentiated value that spans across business lines in collaboration with business line leaders.
• Own full lifecycle of host product and service offering development, including routine measurement of usage/effectiveness, strategic fit and financial viability.
• Write business plans identifying objectives, strategies, key initiatives, dependencies and performance measurements aligned with growth and cost savings targets.
• Contribute to product knowledge training for new and existing sales professionals.
• Manage keytechnology enablers, owning business requirements for host-facing platforms and managing relationships with key 3rd party vendors, supplies and partners.
• Oversee and support cross-functional activation plans and support seasonal readiness efforts to meet in-market timelines.
• Other duties as assigned.

The Skills You'll Bring:

• Education: Four-year degree in business, marketing or related degree. MBA is a plus but not required.
• Experience: 5+ years of relevant experience
• Excellent interpersonal and verbal/written communication skills. Passionate about developing positive working relationships to ensure a collaborative and effective working environment.
• Strong ability to lead cross-functional projects and influence teammates, outside of direct reporting structures, in order to deliver on-time and quality work.
• The ability to analyze data and think creatively in order to develop sound recommendations and solutions to achieve strategic business goals
• Self-starter who asks questions, learns quickly and challenges the status quo.
• Takes proactive approach to seeking self-improvement.
• Ability to manage and prioritize multiple tasks and assignments.
• Adept in anticipating, assessing and translating customer and sales team needs into actionable tactics.
• Knowledge of and the ability to apply basic product management and marketing concepts (SWOT, competitive analysis, brand positioning etc.).
• Working knowledge of Microsoft Office applications (e.g., Word, Excel, PowerPoint)
• Proficient at interpreting analytics to use in future decision making
• Ability to travel up to 10% of the year

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.