Sr. Product Marketing Manager

Sr. Product Marketing Manager
 

As a pivotal member of our marketing team, you will play an essential role in defining our product positioning, launching new products, and driving the adoption of our solutions across various markets. You will work closely with cross-functional teams, including Product, Marketing, Brand Partners, and Operation teams to ensure our product messaging resonates with our target audience and aligns with our company goals.

Job Responsibilities:

• Develop and refine our product positioning and messaging that differentiates our products in the market.
• Conduct market research to understand our target customers, competitors, and market trends to inform our marketing strategy.
• Collaborate with the Product team to align on product development and roadmap based on market and customer insights.
• Plan and execute product launch campaigns, coordinating across teams to ensure successful market introduction and continued momentum.
• Measure and analyze the effectiveness of product marketing initiatives and adjust strategies based on data-driven insights.
• Stay informed of industry trends, market changes, and competitive landscape to continuously improve our marketing efforts.
• Stand up this new competency to establish and grow Product Marketing at Pura

Required Skills:

• Strategic Planning: Ability to develop and implement comprehensive product marketing strategies.
• Market Research: Skills in conducting and analyzing market research to inform marketing decisions.
• Communication: Excellent verbal and written communication abilities to articulate product value.
• Cross-functional Collaboration: Experience in working effectively with different teams.
• Analytical Thinking: Proficiency in analyzing data to guide marketing strategies and measure success.
• Creativity: Capability to create innovative marketing campaigns and materials.
• Leadership: Skills in standing up, and leading a team to achieve key marketing objectives.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of product marketing experience in a related industry, with a proven track record of successful product launches and market penetration.

In-office Requirements

• This is primarily an in-office role. Hybrid work may be considered on a case-by-case basis.

We know each candidate may not meet all the listed requirements, but please apply anyway!

*All Pura’s Story

Pura—a company that married smart-home technology and fragrance diffusers, all controlled by the Pura app. At Pura, our mission is to create a luxury fragrance experience in each home that can change moods and brighten days. We are partnering with the leading premium fragrance brands, celebrities and lifestyle brands in the industry to bring customers’ favorite scents to their home with the touch of a button. And that’s just the beginning. 

Pura started in 2014 and raised a seed round of 4.4M in February of 2020. Pura thrives on hiring or creating the best talent, known as a young and hungry brand that is rapidly becoming a household name around the world.

Check out our Founder’s story and find out more about our perks and benefits offerings on our website. Explore the latest amazing fragrance launches on Instagram @pura. 

Join the Pura Team!

candidates are subject to a background check.