Sr. Product Marketing Manager

Do you love working with a variety of functional teams across product, marketing, sales, engineering, and customer success? Are you an expert in crafting messaging that resonates with customers from complex topics? Do you want to help companies create more resilient and sustainable supply chains? 

 
We’re looking for a Sr. Product Marketing Manager for our Supply Chain Transparency business who can help shape our product vision and take it to the market through powerful storytelling, crisp positioning, effective go-to-market strategies and campaigns, and enablement of our sales teams. Product marketing at Sphera is a highly cross-functional team where we partner very closely with product and engineering, sales, marketing, customer success, and executive leadership to name a few. We work across the entire product lifecycle from helping shape the offerings, to analyzing the competitive landscape, to driving launch and ultimately customer expansion and growth.  

Responsibilities 

• Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for solution lines, and new customer acquisition.

• Create effective messaging and positioning that resonates with our target market, builds on our defined use cases and cascades into our sales and campaign strategy. Turn those into effective sales assets and marketing collateral. 

• Become the expert on our market and identify our total addressable market, ICP, buyer personas and the buying centers for this product line. 

• Document and communicate the competitive landscape—be an expert on our competition, how they are positioned, and how to win against them–and ensure the competitive content is updated and maintained within the appropriate enablement systems. 

• Develop and manage product launch plans and new feature sales tools. 

• Work collaboratively within the Supply Chain Transparency marketing team and with the broader marketing team on campaigns, events and thought leadership. 

• Train and enable sales and account management teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate, and close deals. 

• Act as an external thought leader for the solutions you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts, and written works. 

• Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products. 

Requirements 

• 5-8 years experience in marketing or product management with at least 5 years in product marketing ideally in B2B SaaS or tech industry 

• Bachelor’s degree required 

• Proven track record of creating value through strategic product marketing in B2B high-tech or SaaS industry 

• Ability to work collaboratively across teams and drive projects from ideation through execution. 

• Command of best practices across messaging, product strategy and positioning and creating product marketing assets 

• Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders 

• Ability to simplify complex topics into what matters the most and deliver that message memorably to both internal and external audiences 

• Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.  

• Highly organized, self-directed, and action-oriented individual. 

• Experience in supply chain and sustainability a big plus 

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