Sr. Product Marketing Manager – TV Operating System

We are looking for a dynamic Product Marketing Manager who will lead efforts to build awareness and interest in our TV operating system for prospective buyers of Streaming Players and Smart TVs. In this highly collaborative cross-functional role, this marketer will engage with various business stakeholders to lead the development of a holistic marketing strategy that will strengthen our position as the leading streaming TV experience. They will work closely with others on the Marketing team to develop and execute end-to-end initiatives aimed at achieving our sales and market share goals.

The ideal candidate will have a well-rounded marketing background and excellent relationship-building skills. They will enjoy uncovering opportunities to drive our message and pursue everything with an energetic, entrepreneurial spirit. They will have the confidence to interact comfortably with senior-level executives when promoting their ideas, but can also manage the daily tasks required to move their initiatives forward.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

• Work closely with our Product Management and Consumer Insights teams to identify compelling features that strengthen Roku OS positioning and differentiation 
• Partner with creative teams to develop messaging and storytelling that reinforces the Roku OS experience as the cornerstone for all our consumer and industry communications.
• Develop release notes to support major OS releases
• Formulate a holistic marketing plan to highlight the Roku OS experience (including major software releases) spanning all products, programs and channels in a cohesive and consistent manner
• Be a cross-functional leader by managing OS-specific communications from briefing, planning, creative development, implementation, and reporting across multiple consumer touchpoints including PR, websites, retail, mobile apps, videos and more
• Develop an understanding of target audiences and how messaging should be adjusted to maximize our opportunities
• Continuously identify new programs and touchpoints that reinforce Roku OS as a critical part of a consumer’s decision-making process when buying a TV or Streaming Player
  

• 8+ years of experience in the entertainment or consumer technology space, preferably in hardware or services
• Highly collaborative nature with the ability to work cross-functionally with multiple stakeholders and partnering collaboratively
• Ability to navigate through ambiguity and proactively identify new opportunities
• Experience in Go-To-Market planning and execution, with an attention to detail
• Past success with analyzing data, drawing accurate conclusions, and adjusting strategy
• Excellent communication and interpersonal skills, particularly with senior leadership