Sr. Site Content Specialist

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in YOU.

ABOUT THE POSITION

The Senior Site Content Specialist supports the overall ecommerce content objectives for the Columbia websites in the US and Canada. This person manages the site content calendars and helps oversee execution of the content strategy. The individual will develop in-depth knowledge of how our site content supports real-time consumer demand, achieves brand campaign goals, and delivers on business and product sell-through strategies.

HOW YOU'LL MAKE A DIFFERENCE

• Manage site content calendars, ensuring all details are complete, up-to-date, and communicated to cross-functional stakeholders.
• Develop content plans to support consumer shopping, product, brand, digital marketing, and ad hoc corporate needs.
• Balance priorities and problem-solves into the best consumer experience possible while supporting the business.
• Write creative briefs and signs off on all content request tickets.
• Lead creative kickoffs, fields any questions, and provides creative review feedback.
• Analyze and reports out on content performance on a weekly basis and ad hoc for special campaigns and projects.
• Develop content goals and test ideas, and proactively drives performance improvements.
• Perform regular content competitive analyses for key product categories, growth areas, site features, and integrated campaigns. Generates ideas for improving engagement, revenue, and repeat visitors.
• Provide second-level testing, quality assurance and signoff for all site content.

YOU ARE

• An excellent communicator able to effectively collaborate and coordinate tasks/projects with key stakeholders across the company.
• Adaptable in a fast-paced, deadline-oriented environment with ability to manage multiple, competing priorities.
• Extremely detail-oriented, highly organized, with a strong sense of urgency
• An online shopper familiar with best practices in eCommerce experiences

YOU HAVE

• Strong knowledge of Adobe Experience Manager or other digital content management systems
• Strong analytics skills and experience with website analytics tools such as Adobe Analytics
• Strong experience with behavioral analytics tools
• Strong experience with online marketing strategies and brand management
• Experience in a B2C, Omni-channel Retail environment
• Must be an online shopper familiar with best practices in eCommerce experiences.
• Highly proficient with technical tools and systems and all Microsoft Office applications

LI-AS2

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.