Sr. Strategist (Target)

About Essence

About the role

Essence strategists are swiss army knives. Parsing through data workbooks one minute, and penning a thought leadership piece the next. They bring curiosity to every meeting, and clarity to each campaign. As a senior strategist, you’ll analyze culture, consumer, category, and consumption trends to craft insights and strategic recommendations for one of the country’s leading retailers. 

Some of the things we’d like you to do:

• Study the client’s business (obstacles, opportunities, and internal strategies).
• Collaborate with team leads (strategy, planning, and analytics) to develop strategic approaches and recommendations, and assess performance.
• Lead / participate in internal brainstorms, strategic workshops, client and partner meetings.
• Research via various databases and platforms including YouGov, Canvas8, WARC, Google Trends, GWI, Insights Finder, BrandZ, Kantar, Mintel.
• Isolate routes to growth for our clients, and develop campaign strategies that help their brand grow. 
• Analyze the competitive landscape and identify strategic advantages.  
• Assemble strategic insights and cultural trends for internal and external audiences.
• Understand and enjoy learning about emerging behaviors, technologies, and companies that are changing the cultural and/or competitive environment.
• Contribute to thought leadership efforts at Essence, including trend forecasting, written articles, and internal share outs

A bit about yourself:

• 4+ years of strategy experience at a full service, media, creative or innovations agency setting.
• Professional experience and personal passion for digital communications and experiences.
• Both brain (creative thinker, writer and observer with strong quantitative and analytical skills). 
• Strong project management skills and the ability to manage multiple engagements at once.
• Experience using research tools like comScore, Nielsen, and eMarketer, YouGov, Canvas8, WARC, Google Trends, etc.
• Proven ability to write clearly; analyze and interpret data with client needs in mind; and most importantly translate research into insights.

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world.  We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.  It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful.  As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.  We believe these factors create a workplace where you can be yourself and do amazing work.