Sr. Talent Marketing Specialist

RESPONSIBILITIES:

As the Senior Talent Marketing Specialist, this role will develop and deliver compelling content, collateral, messaging, social media campaigns, and strategies to attract, and engage potential candidates and our associates at Lockton. Partner with the marketing team to bring Lockton's associate value proposition to life to all our stakeholders. Engage associates to become talent advocates with communication and programs that excite and deliver results. Serve as support to our business segments to execute practical and effective solutions to attract hard to find talent.

• In partnership with Marketing, implement and showcase Lockton's brand.
• Develop branded material, content, messaging, and campaigns for the talent acquisition and hiring teams to use as they engage candidates/associates at all levels in the organization (entry level/university, professional and executive recruitment)
• Introduce and integrate compelling internal/external programs such as associate referral, ambassador, and other initiatives to engage associates to be talent advocates
• Develop and execute promotional strategies to increase engagement with career website and key recruitment social media accounts (LinkedIn, Indeed and Glassdoor)
• Partner with our leaders, DEI lead, and Associate Resource Groups to understand the importance of DEI (Diversity Inclusion and Equity) and how to highlight our priorities across our company platforms
• Gather marketing trends and analyze metrics to help brainstorm opportunities to increase internal and external engagement
• Monitor and interact daily on company sponsored social media such as Glassdoor, Indeed, LinkedIn, etc.
• Target key employer awards and opportunities to promote Lockton as a great place to work
• Work with business segments to support targeted branding opportunities to attract local/production talent
• Measure performance drivers of associate value proposition in the areas of talent attraction, engagement, and retention
• Write compelling job descriptions, scripts, and outreach messages to be leveraged by the greater TA group at large.
• Assist with other HR related comms as needed.

REQUIREMENTS

• Bachelor's degree or equivalent experience in content development, communication, marketing or related
• Five (5) years of experience in marketing, talent branding or equivalent
• General understanding of recruitment process and the talent market
• Able to create social media content/images using Microsoft Products, Photoshop, Canva, or equivalent
• Demonstrated knowledge of and passion for diversity, equity, and inclusion initiatives
• Ability to take a data-driven approach to make recommendations and influence decision-making