Sr. Web Content Specialist (Remote Option)

Sr. Web Content Specialist (Remote Option)

Description

Sr. Web Content Specialist (Remote Option)

Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest problems. We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what #LifeAtCummins is all about. We are looking for a talented Sr. Web Content Specialist (Remote Option) to join our team specializing in Communication.

In this role, you will make an impact in the following ways:

• Supports Communications initiatives across the function, manages projects and ongoing initiatives.
• Leads and maintains project, account, and vendor management.
• Solves non-routine cross-functional problems.
• Contributes to strategy and planning.
• Maintains and develops relationships with stakeholders/leaders/vendors.
• Builds, contributes, leads, executes strategic communications planning (marketing promotional plan/communications plan).
• Leads tactical execution of marketing and/or communications plans.
• Identifies and contributes to process improvement and functional excellence.
• Simplifies complex messages.
• Writes, edits, and creates content and strategic messaging and adheres to relevant style guide.
• Learns, adheres to, represents, and champions Cummins brand.
• Manages, supports, maintains budget/financials.
• Event preparation and execution.
• Leads functional training, creates and delivers presentations.
• Compiles, analyzes, and utilizes metrics, data, and analytics.
• Understands digital tools, trends, and channels.

Qualifications

Skills

• Customer focus - Building strong customer relationships and delivering customer-centric solutions.
• Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
• Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.
• Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem-solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.
• Digital media savvy - Leverages current and emerging digital media strategies (e.g., email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
• Intuitive Listening and Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g., process change, tool, product, service, etc.) to meet or exceed the customers' or stakeholders' needs or expectations or to provide value.
• Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
• Persuades - Using compelling arguments to gain the support and commitment of others.
• Being resilient - Rebounding from setbacks and adversity when facing difficult situations.
• Demonstrates self-awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.
• Business Writing - Writes business messages using appropriate grammar and style guidelines for the given format or publication and target audience; simplifies complex information into messages relevant to the target audience.
• Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education, Licenses, Certifications

• College, university, or equivalent degree in communications, marketing, or a related subject required.

Experience

• Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content) .
• Graphic design skills, visual communications channel capabilities preferred.
• Experience with a global organization preferred.
• Client/account management preferred.
• System integration/account management for marketing roles preferred.
• 6 Sigma, Value Stream Transformation, continuous improvement experience preferred.
• B2B experience preferred.

As a member of the Global Digital Marketing team, the Sr. Web Content Specialist is responsible for daily content updates to Cummins.com globally, translations, creative and imagery updates to ensure a fully functional and usable digital experience. The Sr. Web Content Specialist is a fast executioner who will work directly with cross-functional marketing teams to complete website updates in a timely manner.

A successful candidate will have a proven track record of:

• Being an expert in completing website changes and managing requests for updates on an ongoing basis.
• Envisioning and creating new user experiences based on best-in-class web development standards, as well as informing the experiences based on data.

Experience:

• Experience working in CMS' as a content author/editor required.
• Working on websites that support multiple languages preferred.
• Digital Marketing experience required (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Global perspective and experience preferred.

Option for Remote work within US available.

Travel up to 20% required.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

Job COMMUNICATIONS

Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 2, 2023, 6:58:43 AM

Unposting Date Ongoing

Organization Corporate

Role Category Hybrid - Potential for Partial Remote

Req ID: 230004GD