Staff Product Designer - Growth Acquisition

About Design at Gusto:

Product Design at Gusto is made up of over 70 creative collaborative people who care deeply about our mission to empower small businesses and their employees. We’re a cross-functional bunch focused on Design Research Writing Ops and Front-end Development who are always looking for opportunities to build understanding and empathy for the people who use Gusto. We don’t care a whole lot about swim lanes and we work closely with our partners in Product Engineering Data and Marketing to design build and ship experiences that make a difference. We are passionate advocates for thoughtful crafted and inclusive experiences and we believe great design can make hard things possible even delightful. Read more about Design at Gusto.

About the Role:

Gusto is seeking a Growth Staff Product Designer to help elevate user experiences that contribute to our business's continued growth. This designer will play a crucial role in shaping how Gusto engages and acquires new customers serving varied audiences such as employers employees accountants and Gusto's wider ecosystem. As a designer for the Growth team you'll leverage data partner closely with cross-functional teams and create designs that align with our commitment to long-term trust-centered growth.

About the Team:

The Growth Team at Gusto is dedicated to helping customers find adopt and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos ensuring that growth initiatives are backed by value and trust. As a key contributor you’ll join a collaborative environment with Engineers Product Managers Data Scientists and strategic Marketing and Business partners focusing on critical touchpoints in the customer journey including on Gusto.com.

Here’s what you’ll do day-to-day:

• Lead design strategy and execution for growth initiatives owning key acquisition touchpoints across Gusto.com and campaign-driven experiences.

• Collaborate with cross-functional teams (e.g. Engineering Product Marketing) to craft and test data-driven hypotheses.

• Drive personalized user journey design tailored to diverse personas and customer needs.

• Develop and execute experimentation programs to optimize user flow and inform decisions.

• Translate quantitative and qualitative data into actionable design insights.

• Utilize Gusto’s design system to ensure consistency across all growth-focused projects.

• Advocate for customer-first empathetic design thinking to maintain trust and engagement.

Here’s what we're looking for:

• 5-7+ years of experience in full-stack design with a strong focus on growth and funnel optimization.

• Proven experience designing complex interconnected systems and products.

• Strong communication and collaboration skills especially within cross-functional teams.

• Demonstrated proficiency in translating research findings into design solutions.

• Familiarity with service design principles and user-centered research.

• Experience defining and prioritizing high-value projects that impact product roadmaps.

• Ability to mentor and coach other designers is a plus.

• HR Payroll Healthcare or Fintech industry experience is a plus particularly in payments or risk management.

At Gusto we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation range for this role is $147000/yr to $199000/yr in Denver & most remote locations and $179000/yr to $221000/yr in San Francisco Seattle & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.