Staff Writer, Branded Content (Remote)

Company Description

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Marketplace is looking for a dynamic Branded Content Staff Writer with experience crafting and executing creative concepts from ideation to production. The Staff Writer will be instrumental in writing creative content tailored to brands across various industries while contributing to multiple advertiser campaigns and Marketplace verticals.

This position will report to the Branded Content Lead Editor and will collaborate closely with our Deputy Editor and business development team to write and publish content that meets client objectives and aligns with our content guidelines. The position will sit outside of the Editorial teams.

We are searching for someone with a strong background in writing and digital media to present innovative ideas to clients and write exciting stories across digital and social media platforms. Expertise in financial, consumer-focused or brand-focused content is a huge plus. 

If you're looking for challenges and opportunities similar to those of a startup with the benefits of a seasoned and successful company, then read on:

Responsibilities:

• Collaborate with the lead editor to build and scale branded content efforts, including writing campaign-related copy for a diverse client base across existing and emerging platforms
• Generate engaging creative content, including sponsored and branded articles, social copy, newsletters and other copy as needed
• Work closely with the lead and deputy editors to generate compelling creative pitches tailored to clients and build a close relationship with business development, sales and social media teams to brainstorm new ideas that align with advertiser goals
• Ensure sponsored content is factually accurate and appropriate for publication on Marketplace, adhering to in-house and AP style guidelines
• Leverage Marketplace data to execute creative strategies across all content in line with client objectives, editorial content guidelines and SEO best practices
• Provide feedback and work closely with editors in establishing best practices for branded content strategies, including editorial guidelines, templates, imagery and social media standards, while keeping up with industry developments to grow audience engagement

Requirements:

• At least 2-4 years of experience in digital media and writing-focused roles
• Strong understanding of the branded content space, or enthusiasm to learn
• At least 1 year of experience writing branded content for a publisher, creative studio or agency is a huge plus
• Enthusiastic to practice client-facing presentation skills
• Knowledge of social media and digital media
• Ability to independently hit multiple deadlines across a variety of projects
• Ability to ideate, research and write on a variety of topics, with a strong understanding of consumer, health care or small business topics preferred
• Organized, detail-oriented, nimble and open to changes in strategy

Benefits:

• Competitive compensation package
• Ability to work remotely
• Unlimited PTO
• Every third Friday of the month off
• Winter break closure; the week between Christmas and New Years
• Home office setup
• Wellness Reimbursement

Additional Information

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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