Strategic Account Executive

Job Description

Primary Duties and Responsibilities:

• Meet or exceed monthly sales goals, anticipating any challenges, and working with leadership to determine strategies to overcome possible shortfalls.
• Develop new customers by generating interest that results in a multi-faceted, long term advertising campaign.
• Prepare and conduct presentations to new and prospective customers, centered in client need and conveying market research, competitive landscape, media consumption preferences, product recommendation, and next steps.
• Conduct business between Hearst and clients according to established protocol, maintaining integrity in all aspects of the business relationship.
• Maintain a 90-day pipeline that will meet or exceed revenue ramp models.
• Track all sales activity in sales force.
• Strategize new products and approaches with sales and marketing leadership with client need and feedback at the center.
• Adhere to established advertising deadlines.
• Respond to all customer concerns in a timely manner.
• Arrive at scheduled appointments on time.
• Attend weekly sales meetings, trainings and 1x1s prepared and on time.
• Attend community and professional events.
• Perform other duties as requested by leadership.

Administrative Duties:

• Accurately complete all sections of Hearst insertion order form prior to submission.
• Document pertinent information related to ongoing advertising contracts, ensuring adherence to terms outlined in the contract.
• Review history and ensure customer has paid previous balances prior to accepting new ad orders.
• Approve proposed account adjustments with advertising manager prior to issuing a credit memo to accounting.

Education, Training and Skills Required:

• College degree or equivalent experience required.
• Minimum of 3-5 years previous outside sales experience required, with specific media sales experience highly desirable. Must be computer savvy.
• Experience in conceptual selling and delivering compelling proposals preferred.
• Experience working with a profit and loss statement or managing a business preferred.

Personal Profile:

• Possess high degree of business and personal integrity.
• Organized, efficient and driven to meet deadlines and goals.
• Ability to work cooperatively with coworkers and managers.
• Must possess a valid driver's license and reliable transportation.
• Good math skills and the ability to compute advertising price quotes while conveying the value.
• Good verbal and written communication skills, including spelling, punctuation, and grammar.