Strategic Advisor, Creation and Donation, Sponsorship, and Experiential Marketing

The Creation and Donation, Sponsorship, and Experiential Marketing Department is made up of two teams. The Creation Team and The Donation, Sponsorships and Experiential Marketing Team. The Creation and Brand lead and direct the Desjardins brand expression. Our focus on innovation, consistency and relevance enables us to create marketing communications that embody the brand’s personality. The Donations, Sponsorship and Experiential Marketing are to develop, manage and maximize the impacts of initiatives in alignment with the community engagement goal, brand experience and business development objectives of Desjardins. Both striving towards the goal of the Centre of Expertise to create a memorable experience with our members and clients with the right message at the right time through the right channel. The Strategic Advisor plays a pivotal role in guiding the department towards enhanced marketing effectiveness and strategic alignment. This role involves a bend of strategic planning, market analysis, and leadership support to drive continuous improvement and expertise enhancement within the market domain. You aid in making recommendations on the development and completion of assignments and projects with a very high degree of operational and conceptual complexity that calls for analysis and a comprehensive, in-depth understanding of the business and the organization. Coordination is critical, as you interact with a very large number of stakeholders in a variety of fields. Interpersonal savvy is therefore essential. You serve as a specialized consultant and expert in your field of expertise and act as a contact and coach for senior management and decision-making bodies. More specifically, you will be required to:

• Leadership support - supports the development of leadership meetings by preparing presentations, reports, and strategic recommendations. This involves synthesizing complex data into actionable insights that can guide executive decision-making and stimulate discussions on the vision and evolution of DP expertise

• Strategic consultant – develops and recommend changes of the organizational system and structure to improve effectiveness while promoting the development of people within the directorship and amongst the vice-presidency. Assists the managers in their reasoning of the evolution of their respective team

• Continuous improvement – a focus on continuous improvement is essential, providing recommendations for enhancements based on performance metrics and feedback

• Collaboration across team - working closely with cross-functional teams—is vital to ensure that marketing strategies are integrated across the Centre of Expertise. This collaboration helps align efforts and maximize impact. Such as establish and maintain links with other strategic advisors to facilitate exchanges and work

• Performance measurements - establishing key performance indicators (KPIs) to measure the success. The advisor analyzes these metrics to assess effectiveness and providing data-driven recommendations

• Training and development – is involved in enhancing the expertise of team members through expertise Mondays with training sessions, workshops, ensuring that the marketing team stays updated on best practices and emerging trends

• Market analysis and insights - conducts thorough market research to gather insights on industry trends, consumer behavior, and the competitive landscape. This analysis informs strategic decisions and ensures initiatives align with market demands

• Strategic planning - developing and refining marketing strategies that support the departments overall goals

What we offer*

• Competitive salary and annual bonus

• 4 weeks of flexible vacation starting in the first year

• Defined benefit pension plan that provides predictable, stable income throughout retirement

• Group insurance including telemedicine

• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

What you bring to the table

Interpersonal Savvy, Strategic mindset

#LI-Hybrid

Trade Union

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Job Family

Administration (FG)

Unposting Date

2024-12-13