Strategic Campaign Manager
Job Description
Overview:
We want to be the best. That's why we hire the best. We thrive on challenging, rewarding, purpose-driven work. We're looking for skilled individuals like you - for professionals full of talent, but not of themselves.
Our Brands:
MediaNews Group is a leader in local, multi-platform news and information, distinguished by its award-winning, original content and high-quality, diversified portfolio of local media assets. We offer local news and information websites and mobile apps offering rich multimedia experiences across the nation.
Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.
We are a Facebook Small Business Solutions Partner, a Google Premier Partner, and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading-edge technology of our Quantum Optimization Platform.# #Senior-level
Responsibilities:
The Campaign Manager will be responsible for the campaign creation and launch of local digital buys, using a variety of ad platforms and analytics tools. The CM will become proficient in campaign monitoring, performance, conversion development, creative ad types, and client success. The right person will be working with the sales and client services teams across MNG and Adtaxi in order to build strong operations and communication channels to accelerate client relationships.
What you will be doing:
- Clearly understand and translate the needs of an advertiser into a campaign plan created for their performance goals.
- Build, launch and manage campaigns on multiple advertising platforms.
- Perform account maintenance responsibilities; monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget, escalating campaign issues to team members.
- Creatively problem solving, analytics, and attribution challenges on behalf of our clients.
- Monitor, manage report status and resolve issues as needed.
- Communicate constantly with customers and co-workers throughout the campaign lifecycle and provide regular status updates.
- Support client's developers and third parties throughout the implementation process.
- Work technically & strategically with tracking tags to ensure the client has improved knowledge of their website & online marketing performance.
- Responsible for day-to-day maintenance of specific agencies & client accounts.
- Accountable for the revenue generated by specific clients & agencies.
- Work within a collaborative team of highly experienced campaign managers sharing ideas and best practices, to improve processes and products.
- From time to time, present to clients and internal Adtaxi & MediaNews Group departments on product success & review areas for improvement.
Qualifications:
- 1-2 years experience in campaign management or digital media buying role is required.
- Bachelor's degree in Advertising, Marketing, or Business preferred.
- Required hands-on experience trafficking and managing campaigns through one or more ad platforms, background in Google Ad Manager (GAM), RTB/Choozle, programmatic, and Salesforce preferred.
- Intellectual curiosity and an interest in advertising technology and media buying
- Expertise in Microsoft Office (Excel and PowerPoint), Google Analytics preferred.
- Proactive self-starter who can prioritize efficiently and work independently.
- Capability to thrive in an entrepreneurial team environment and start-up atmosphere.
Sound like you? Let's connect.
The annual salary is $70,000.00. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. This role is eligible for a bonus based on performance. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).
Date Posted
12/14/2022
Views
16
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