Strategic Market Manager

Why Badger Meter?

Badger Meter is a leading global water technology company, with a mission to preserve and protect the world's most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

What You Will Contribute:

This position is responsible for analysis of the market to develop and execute strategic and commercial strategies to maximize Badger Meter sales growth in HVAC and Sustainability markets globally. This position will be responsible for ensuring product/solution positioning within target markets, customer segmentation, and definition of customer value propositions, including product and service requirement and feedback into the product roadmap. The role is responsible for channel alignment and providing content for messaging to marketing communications.

Up to 35% travel required

Job Duties:

40%

• Develop short and long range business plans consistent with market needs and corporate strategic plans.
• Develop marketing plans for the specific products, including sales objectives, target market, target applications and promotion to achieve business plan objectives for assigned products.
• Refine solution offering, its value propositions, elevator pitch, and identify possible targets.
• Responsible for coordinating business forecasting for the product lines within the business segment in conjunction with product management and sales.
• Determine total market and available market for the product lines within the business segment.

Define and communicate market and customer requirements through interaction with Project Teams, Business Teams, and other departments to maximize market success.

20%

• Market + sales analysis & next steps:
• Sales performance.
• Market growth / share.
• Win / loss analysis.
• Understand / analyze competition.
• Identify and quantify gaps & opportunities.
• Identify sales trends, successful applications, & cross-sells.
• Understand pricing trends by project, market, region, etc.
• Collect and maintain competitive pricing information by market, geography & product.

20%

• Responsible for the market related global product requirements and their opportunities.
• Responsible for coordination with Product Managers, Sales Division and Support Services, and other groups as appropriate, to implement the product training and distribution plans. Responsible for managing new product launch process through launch/release to the market.
• Work closely with Sales, Product Managers, and Marketing communications to ensure that messaging, promotions, campaigns and events meet strategic market objectives.
• Setting the prices in LX and update new/existing configurators.
• Manage pre-sales sizing & selection software.
• Demo development/designs.
• Support data requests for channel partner pre-sales tools.

20%

• Provide leadership in decision-making and problem-solving to ensure successful business performance. Conduct VOC.
• Conducts tasks in accordance with applicable Badger Meter policies and procedures.
• Recognized by management and peers as the expert on the market. Grow mind share as the subject matter expert.
• Responsible for managing assigned strategic partnerships/alliances as they pertain to the business segment.
• Attend symposiums and exhibits to maintain knowledge and to become a thought leader in the market. Actively participate in related organizations (incl. social media).

Qualifications:

• Bachelor's degree from a four year college, MBA or Master's degree preferred
• 10 or more years of experience in a related field
• Intermediate proficiency in Microsoft Word, Excel, Outlook and PowerPoint

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm