Strategic Marketing Specialist

The Strategic Marketing Specialist will own collaboration with Product Marketing Managers, Corporate Communications, and Events and Sales teams, to build effective communications for all external marketing. This includes supporting marketing campaigns, product launches, producing account-based marketing for the Business Development team, and other company initiatives. In addition, industry research and spec sheets on a variety of white spaces will be produced. This position will foster a collaborative team environment and develop productive relationships with other departments to ensure an integrated client experience. This role will measure and react to success metrics, performs actionable analysis, and makes data driven decisions to improve outcomes and ROI for the Business Development team.

Areas of Expertise & Special Skills:

• 5+ years developing and implementing marketing strategies and initiatives that support brand awareness, marketing campaigns, and product launches.
• Knowledge of and experience with Salesforce and Pardot preferred.
• Understanding of Account Based Marketing, Paid marketing and Event marketing. Able to analyze data from all outside marketing efforts.
• Technical understanding of all marketing tools to lead evaluation and implementation.
• Experience with tracking marketing campaign performance through data analytics tools to make recommendations to management.
• Considerable knowledge of marketing concepts including event marketing, content, digital, social and email strategies and business-to-business acumen.
• Excellent analytical, organizational, and creative thinking skills.
• Ability to work independently or part of a team.
• Good organizational, project management and facilitation skills.
• Ability to evaluate and refine processes to increase team efficiency.
• Experience with B2B marketing is preferred. Knowledge of retail or ecommerce is a plus.

Responsibilities:

• Own collaboration, with Solutions Marketing, Product Marketing Managers, Corporate Events and Sales, to build, an effective method of communicating about all marketing materials and manage communications between all impacted departments.
• Evaluate new opportunities to improve or enhance Account Based Marketing ideas for brand awareness, product launches, marketing campaigns, and other corporate marketing initiatives. Create Account Based Marketing campaigns for the Business Development team.
• Create Industry Information spec sheets with Buyer Persona, Vocabulary, sales cycle information for varieties White Spaces.
• Complete Project based needs and pivot with companies' targets.
• Perform other duties as assigned.

About the Company:

Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe's Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.

The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let's get together to drive the new economy.

EEO:

Toshiba Global Commerce Solutions is an equal employment employer and is committed to providing employment opportunities.

DIVERSITY, EQUITY & INCLUSION:

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we're committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency). We're passionate about our customers the retail industry and becoming a more responsible company as we help create a brighter future

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)