Strategist

Job Description

As an Advance LocalStrategist with NJ Advance Media, you'll be on the front line of new products and technologies, continually providing up-to-date solutions for clients and taking ownership of client success. You'll work with top accounts, developing and owning the market strategy and sales positioning, helping to cultivate account relationships through needs analysis, and identifying and implementing campaign plans.

What you'll be doing:

• Develop digital marketing strategies for new and existing clients, in partnership with department managers, account managers, sales reps, and creative teams, ensuring brand consistency across all client assets (including regular quality checks)
• Spearhead research efforts through data platforms as well as more traditional research avenues, and apply gained insights/data to create pitch-perfect digital briefs, customer journeys and campaign plans
• Stay up-to-date on current and emerging industry trends and technology to provide the most cutting-edge insights and guidance to clients and the agency at large
• Monitor and analyze performance across clients' digital channels to track engagement, providing insights from media monitoring, and performance analytics to help optimize client campaigns as needed
• Collaborate with fulfillment team guiding the development of client facing reporting dashboards
• Develop and optimize clients' overall digital content strategy, as well as measure engagement and impact over time
• Participate in client presentations and business development meetings as an expert in the digital marketing arena to add strategic support as needed

Our ideal candidate will have the following:

• Experience with multiple forms of digital media including display, mobile, video, search and social
• Excellent organization, data analysis, and problem-solving skills with the ability to thrive in a deadline-driven environment supporting multiple projects simultaneously
• Strong verbal, written, and presentation skills
• Microsoft Office (Excel, PowerPoint, Outlook, Word)
• Bachelor's degree in marketing, business or related field preferred

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

NJ Advance Media is a company positioned for the future. We embrace the rapidly evolving digital landscape and are committed to developing new solutions across current and emerging media to help advertisers grow their businesses. In addition to flexible advertising opportunities with powerful media vehicles that we represent, we offer custom digital solutions from web and mobile site development, to a sophisticated array of search and social media optimization and targeted display solutions to reach audiences on all platforms.

Our focus is on developing a real-time approach to reporting news, sports and entertainment content for consumption across all platforms and devices throughout New Jersey and Easton, PA. On nj.com and lehighvalleylive.com, we ensure the communities we serve have 24/7 access to the news and information that's most relevant locally, regionally and beyond. Our quality journalism and in-depth coverage is provided locally in The Star-Ledger, The Hunterdon County Democrat, The Suburban News, The Times of Trenton, South Jersey Times and The Express-Times.

NJ Advance Media is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.