Strategist (digital media planning)

The Strategist is responsible for partnering with Sales to achieve regional revenue goals leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign. 

Success in this position requires the ability to understand client needs craft solutions that match needs to GumGum’s offerings project manage storytell and prioritize competing response demands.  This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate Closed Deal Value (i.e. value of won RFPs) Average Deal Size and quality of partnership (to Sales).

What You'll Achieve

Deal Response Leadership

• Lead creation of the response for every Deal stage opportunity. This includes any deal regardless of size account channel or type (incoming or proactive).
• Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for facilitating and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions. 
• Prepare required response deliverable(s) that are on time and of high quality. 
• As needed contribute to client follow-up efforts on specific deal responses such as insights for a check-in email or participation in a response feedback call.

Response Deliverable Creation (Deliverable Quality)

• Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers.Take a data-driven and analytical approach to storytelling leveraging data tools and reporting including but not limited to Looker Quantcast and Comscore.

Client Strategy Team Effectiveness

• Contribute to team resources that will maximize the efficiency of response creation.
• Independently prioritize workload involving manager for help when needed. 
• Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
• Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team.

Skills You'll Bring

• Bachelor’s degree in business or a related discipline.
• 2-4 years of work experience ideally in media buying sales customer success business development or marketing either in high-growth advertising tech companies or advertising agencies
• Experience developing proposals and pitches
  • Ability to use or quickly learn research and reporting tools like Comscore Quantcast and Looker
  • Solid understanding of online advertising and how media agencies and brands make decisions 
  • Proficient in PowerPoint and Google Slides

What We Offer

At GumGum competitive base pay is a part of a total rewards package which also includes benefits an emphasis on recognition development and wellness. The reasonable estimated base pay range for this role is from $65000 - $80500 annually + a quarterly incentive plan.  The actual amount may be higher or lower. Individual compensation will vary based on factors including but not limited to relevant qualifications work location and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan and depending on the role participation in a bonus commission or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

What We Do

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual Attention and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008 GumGum is headquartered in Santa Monica California and operates in 19+ markets. www.gumgum.com/careers

Why Work With Us

At GumGum we pride ourselves on fostering an inclusive creative and energetic environment based on our principles: Customer Obsessed Make it Happen Always Innovate Foster Belonging.

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