Strategist, Paid Media

Here at Fathom, we strive to build unparalleled partnerships with our clients. In that pursuit, our Paid Media team is actively looking for a Strategist to join our dynamic group of digital marketers.

Strategists on our Paid Media team act as subject matter experts, working directly with our enterprise-level clients to advance their paid media strategy, develop robust campaign plans, and measure and maximize impact to their business.

We are seeking a candidate who specializes in paid social with experience and interests in other solutions, like paid search and display advertising, as well.

A successful Strategist brings a strong bias for action, drive to succeed, and an analytical mindset, always testing and learning to grow performance.

A Strategist on the Paid Media team will contribute in the following ways:

• Strategic consulting: Identifying and proposing campaign opportunities, based on business, market, and industry insight, to executive-level points of contact.
• Campaign planning: Completing audience research and segmentation planning, selecting of channel mix, and outlining messaging strategy.
• Goal setting and ROI modeling: Setting business-level and campaign-level goals for campaign launches and outlining our approach to measuring success.
• Performance management: Assessing and responding to campaign performance in order to glean insights and drive growth in performance.
• New business acquisition: Acting as a subject matter expert throughout our sales process to secure new business for the team.
• Leadership and development: Coaching junior-level team members to advance our expertise as a team.

Requirements

We're looking for candidates who have experience in the following areas:

• 3-5 years of relevant professional paid media experience
• Experience in several of the following channels and platforms, with an emphasis on paid social:
  • Paid social: Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, Nextdoor
  • Programmatic display: Google Ads, Basis, The Trade Desk
  • Paid search: Google Ads, Microsoft Ads
• Industries with a longer buying cycle, including B2B and healthcare
• Management of $1M+ annual media budgets
• Third-party tools for campaign launch, management, and reporting
• Developing detailed testing plans, including A/B and multi-variant testing
• Advanced measurement approaches and tools, like offline conversion tracking, conversions APIs, and attribution modeling

Benefits

We offer both traditional and unique employee benefits. As a member of our team, you can take advantage of the following:

• Health, dental and vision insurance
• 401(k) with company match
• Flexible hours and work from home opportunities
• Summer Friday's
• Paid holiday leave from Christmas Eve through New Year's Day
• Paid sabbatical
• Paid parental leave

Additional benefits include company-paid life insurance and short-term disability; an annual charity contribution match; a learning grant for professional development and training; gym access, and paid pet bereavement.

Fathom is an equal opportunity employer.