Strategy and Operations Product Marketing Manager - Advertising Products, International Markets

Responsibilities

Singapore will be prioritizing applicants who have a current right to work in Singapore, and do not require Singapore sponsorship of a visa.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

Team Introduction
TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading local product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.

Responsibilities
- Deep collaboration with PM and PMM teams focussed on Performance Brand products
- Translating the global product vision, strategy and plans to regional and market level in partnership with market PMM teams
- Run the Global Market Wide PMM Processes for advertising products including quarterly reviews, growth plans, updates
- End to end leadership and execution, when needed for Product Strategy related projects
- Oversee the development and execution of global programs, initiatives and sales enablement activities to increase adoption of key products and solutions
- Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps

Qualifications

Minimum Qualifications
- 5 years of experience in product marketing, product strategy, product management, digital advertising or relevant experience with a strong focus on performance/direct response marketing and app marketing
- Strong leadership skills, whether with direct team or indirectly with cross-functional teams
- Ability to motivate a team and drive outcomes, unblocking issues where needed
- Track record of influencing cross-functional teams
- Ability to set priorities, problem solve, and multi-task
- Flexible team player who thrives in a fast-paced, often ambiguous, environment
- A commercial and data-driven mindset, with ability to use data in storytelling
- Excellent communication and interpersonal skills
- Masters degree or above

Preferred Qualifications
- Possess a strong knowledge of trends in the Digital Marketing & Media in Product management / Consulting experience
- Ability and desire to solve complex problems with data and quantitative analytical skills
- Experience leading a team and as a people manager

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.