Strategy Operations and Planning Manager, SMB Advertising

Responsibilities

Team Introduction:

TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
As part of the Monetization Product, the team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced Operations Manager. We are building a team of self-starters, motivated individuals who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable solving challenging problems, with the solutions to benefit SMB teams across global regions and markets.

About the Role:
- Deeply understand the e-commerce advertising clients' industries and products, develop methodologies, establish industry solutions, and build industry solutions into product;
- Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue; gain insights into industry development trends from both internal and external perspectives, conduct regular industry-specific research, improve category diversity, and develop category merchandise strategies for marketing events;
- Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation

Qualifications

Minimum Qualifications:
- Bachelor's degree or above with 3+ years of experience in digital operations;
- Excellent integrated marketing and project management skills
- Working knowledge of apparel and accessories industry, industry relevant operations experience preferred
- Strong communication and organizational coordination abilities, self-motivated, passionate about thinking, learning and research, with independent thinking and judgment capabilities;
- Sharp data sensitivity with strong mining and insight abilities, proficient in data analysis tools such as Thinkcell/Excel
- Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders

Preferred Qualifications:
- Skilled in using data insights to inform communication strategies and measure their effectiveness.
- Strong entrepreneurial spirit that can develop and lead a new initiative from the ground up; thrive in ambiguity.
- Experience in the apparel and accessories industry.