Subscription Marketing Copywriter

Puck (puck.news) is looking for a talented Subscription Marketing Copywriter to join our growth marketing team on a contract-to-hire basis. Puck is growing quickly and distributing marketing content across paid ads, email, social media, and more. Great marketing copy can strongly influence people to subscribe to Puck, so we’re looking for a copywriter who wants to obsess over how to amplify elite reporting and compel readers to subscribe. 

The Subscription Marketing Copywriter will work across all customer touchpoints within Puck’s marketing funnel and will be measured by the response their copy generates. In this role, you will create and write all written assets necessary for paid ads, email, landing pages, and more. We need someone who can understand and contribute to the strategy of marketing copy and who craves feedback in the form of performance data. You'll also work cross-functionally with other teams, including Product, Marketing, Analytics, and Editorial.

The success of your work will be highly visible among all of Puck’s team members, including the executive team and our elite journalists. This role will work closely with Puck’s Chief Strategy and Growth Officer and VP of Growth, as well as our CRM manager and Director of Subscription Advertising.

Qualifications

- You are already a reader of Puck. This role must obsess over our product and how to amplify it to reach more people.

- A portfolio of previous copy to showcase experience and creativity converting users into subscription products. This would include paid ads, email copy, landing pages, and checkout pages. Please include examples with your application.

- Deep knowledge of digital advertising and email marketing – what creative works, and why.

- Proven track record of conversion for digital ads, landing pages, and email – this includes converting prospective customers, retaining current customers, and marketing product add-ons.

- Experience collaborating with designers, paid advertisers, CRM strategists, and product managers to achieve compelling marketing campaigns that express brand voice and aesthetic while promoting product value.

- Ability to synthesize marketing performance data into creative insights that improve conversion.

- Comfortable with marketing KPIs like CPM, CTR, ROAS, open rate, conversion rate, bounce rate, time on page, etc.

- You are a cross-functional team player and have shown the ability to execute a vision through consensus building, negotiation, and data-driven persuasion.

- Problem solver ready to tackle complex problems with creative solutions and work with high level journalistic talent to amplify their work.

- You are very organized and have excellent written and verbal communication skills.

- Have a passion for journalism, quality content, and the various industries Puck covers (Hollywood, Wall Street, Silicon Valley, Washington).

Responsibilities

- Write compelling copy for ads on social media, search, display, native, and email. Bring compelling, big ideas to the team consistently.

- Write and design landing pages to convert anonymous users into leads and leads into paying subscribers. Write and test new variations on control email creative to achieve maximum performance.

- Work with designers to source, select, and edit stock assets for use in advertising graphics to help drive main advertising KPIs.

- Source and edit compelling copy from journalists discussing their reporting in various outlets.

- Collect and use compelling callouts, features, and mentions (earned media) of Puck and its journalists in marketing campaigns.

- Organize and store all creative assets so that everything is easily available to all team members.

- Monitor and collect advertising assets and copy from within the industry to inform brainstorming and strategy.

- Write copy and assist in design of landing pages to support new marketing funnels and enhance existing funnels.

- Collaborate with product design to ensure cohesive brand presentation across all marketing assets.

- You'll work cross-functionally with other teams, including Product, Marketing, Analytics, Design, and Editorial.

Benefits

Last but not least, we offer competitive salaries and equity (commensurate with experience) as well as unlimited PTO plus health, dental, vision insurance and 401k plan

About Puck:

At Puck, we believe that journalists are society's original influencers. Yet the digital media economy of the last decade created an insurmountable rift between journalists and their followings. Puck exists to change that; we want to return power to journalists by creating a media platform owned and operated by the journalists themselves. Puck is a news brand dedicated to the inside story, hyper focused on the four power corners of American culture: Wall Street, Silicon Valley, Washington, and Hollywood. We are focused on the "last mile" of news - what the insiders are really saying.

Puck was founded by four media industry veterans and a handful of entrepreneurial journalists. We launched in September 2021 and have been featured in The New York Times, Axios, Bloomberg, and other leading publications. We raised a Series B with TPG Growth and 40 North Media and are headquartered in Manhattan. Last but not least, we offer competitive salaries and equity (commensurate with experience) as well as unlimited PTO plus 401k, pre-tax commuter cards, health, dental, and vision insurance.