Supervisor, Paid Social

Company Description

PUBLICIS MEDIA UNIT3C

Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social marketing expertise across a large portfolio of premier and innovative blue-chip clients. As social media continues to explode for brand awareness, engagement, and commerce, UNIT3C provides the point of view, innovative recommendations, and drives results. 

Job Description

POSITION SUMMARY

Provide social media team leadership within UNIT3C by applying expertise in all social media principles to a client’s business. Works with overarching Strategy team to translate the client goals and objectives into actionable items. This role is responsible for co-leading a group of social media buyers, driving rigor in process and fostering integration/communication across a larger Power of One Publicis Groupe team. PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

KEY RESPONSIBILITIES

• Guide and drive social media strategies for designated client account(s) and help to set overall objectives
• Work with Planning Supervisors and AMDs to prepare tactical media plan presentations and share insights and optimizations alongside the Social Analysts and Social Planners and Buyers
• Supervise, direct, and review the development and implementation of specified social media plans in platform alongside Sr Media Managers/Buyers and Media Managers
• Facilitate and document consistent QA of all campaign builds and plan adjustments
• Oversee pixel implementation & QA processes with internal & external teams to ensure proper tagging
• Manage the scheduling, posting, tracking advertising and compiling performance reports
• Oversee management of social campaign budgets within social platforms/dashboards
• Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback
• Build, maintain and grow client relationships and client business
• Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
• Lead client presentations and be the primary point of contact for key clients
• Build and maintain relationships with social media publishers and internal agency counterparts
• Understand and adopt new social media trends and/or processes for clients and for UNIT3C
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Lead regular check-ins on campaign performance and track against KPIs
• Maintain knowledge of current social media landscape and provide training/mentorship to junior team members
• Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement
• Participate in Management Training Programs; using learned leadership skills to develop self and team
• Accurate and timely reporting of billable and non-billable time
• Other responsibilities, as assigned

Qualifications

QUALIFICATIONS

• Experience analyzing social data and driving efficient optimizations
• Leadership and managerial skills, should be a role model and mentor to the junior staff
• Self-starter, with planning and organizational skills and the ability to work with minimal direction
• Strong time-management and organizational skills
• Solid communication and negotiation skills
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors

REQUIREMENTS

• 3 - 5 years experience in media, advertising, or related field
• Bachelor’s degree in related field or equivalent work experience
• Expertise with social platform campaign management (across multiple platforms) and ad serving technology (i.e. IAS, Double Click)
  • Proficiency in Meta, Pinterest, Snap UIs is crucial, TikTok, LinkedIn, X and Reddit are additional platforms in use
• Strong understanding of platform pixel/tag implementation and process
• PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
• Media math and/or basic accounting principles; basic statistical analysis experience is a plus
• Must be based in Atlanta, GA

REPORTS TO

• Vice President, Social & Associate Media Director, Social Buying
• This position will have direct reports and indirect reports