SVP & GM Fisher-Price

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel is the #1 toy company in the world and owner of the strongest portfolios of children’s and family entertainment franchises in the world. It is also the decisive leader in the Newborn, Infant, and Toddler super-category, with roughly 14% share, globally. The Fisher-Price brand has over 90 years of experience in development through play and contains some of the most beloved and prominent infant items in the world, including Little People, Gyms & Playmats, Entertainers & Jumperoos, Walkers and Educational Toys. The brand is a 360-degree multi-generational franchise, with publishing and consumer products, content, smart connect, educational videos and partnerships with early education and development professionals. Last year, in this category, Mattel sold close to $1B globally and close to $700M in Infant. 

Job Description

The Opportunity: 

The SVP of the FP Core Brand oversees the global Newborn, Infant, and Toddler brand and marketing teams. This role reports directly to Mattel’s EVP & Chief Brand Officer leading the world’s largest Newborn, Infant, and Toddler portfolio starting with vision and strategy, through global execution. It defines category and brand strategy, manages partners, creates execution plans, deploys product lines, creates advertising and marketing programs and ultimately drives execution to the consumer through Mattel’s global subsidiary network in over 120 countries. The SVP leverages and influences the company’s diverse capabilities in design and development, Mattel Film and TV, short-form content, consumer products, digital gaming and live events to effectively lead the category and brand vision. Partners on global PR strategy & execution, leads new IP development to grow market share and develops retail partnerships to drive conversion. The role is responsible in developing marketing teams to engage and grow talent, while working cross functionally to execute product launches, marketing campaigns and retail activations. 

This role is also the acting General Manager of Mattel’s East Aurora campus. As an on-site leader, this role is responsible for ensuring continuity across the category's cross-functional partners as well as maintaining and ensuring the support of the general campus wellbeing and productivity. The role will be responsible in partnership with Human Resources to ensure employee engagement and wellbeing goals are met. Additionally, this role will review and support continuous improvement goals for the campus and act as the campus lead representing other functional leaders locally. 

The SVP is also responsible for creating and maintaining local philanthropic relationships with key partners and building connections as necessary. This includes Ronald McDonald House, Oshei Childrens Hospital, and the Buffalo Bills. 

What Your Impact Will Be: 

• Oversees the Fisher-Price portfolio of newborn, infant, and toddler products & sets strategic roadmap for Fisher-Price core brand 
• Defines category and brand strategy; sets brand vision for an iconic, heritage brand 
• Leads global brand strategy and marketing while identifying opportunities for the brand
• Manages partners, creates execution plans, deploys product lines, creates advertising and marketing programs and ultimately drives execution to the consumer through Mattel’s global subsidiary network 
• Aligns with internal stakeholders and helps lead growth as outlined by the goals of the organization 
• Collaborates with Mattel commercial and DTC teams on Omni channel marketing initiatives 
• Leverages and influences the company’s diverse capabilities in design and development, Mattel Film and TV, short-form content, consumer products, digital gaming and live events to effectively lead the brand vision 
• Drives change and innovation while removing barriers to execution 
• Creates inspiring promotions that speak to parents 
• Responsible for one of Mattel's largest standalone campuses 
• Acts as a category champion within Mattel

Qualifications

What We’re Looking For:

• Proven ability to lead at an executive level, with strength building teams, developing talent stretching beyond the expected. 
• A brand leader with a proven history of building/leading heritage brands while increasing cultural relevance 
• An understanding that brand leadership is a balance of data and emotion 
• Expertise in marketing to parents 
• Deep P&L Management experience 
• Toy marketing and product experience, particularly at a toy manufacturer, preferred 
• Brand franchise experience, driving strategy, demand-creation and multi-faceted consumer engagement 
• Strong digital marketing capabilities 
• Significant executive presence, from board-level to street-level 
• Commitment to driving category success while helping Mattel to win in the market 
• Experience translating insights into commercial success 
• Deep knowledge of the Infant, Kid, and Family, consumer 
• Track record of leading high-performance teams and organizations 
• Ability to build and maintain community relationships/partnerships 
• A strong collaborator who can operate effectively in a matrix environment 
• A global mindset- someone who can work with commercial teams in multiple regions 
• A demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.