SVP Marketing

LEAP is the global leader in the development of integrated productivity solutions for law firms with offices in the United States, Canada, United Kingdom, Republic of Ireland, Australia, and New Zealand.

Law firms using LEAP software enjoy all the benefits of a state-of-the-art practice management system as well as legal accounting, document assembly and management and, uniquely, legal publishing assets, all in one integrated solution.

We are a trusted partner of more than 60,000 lawyers and their staff who rely on us to help them provide outstanding legal services and run productive, profitable law firms. LEAP will provide you with the best training, equipment, mentoring and support for you to be successful.

We employ people who are smart and can get things done.

LEAP - A leading global software provider is currently looking for an experienced senior marketing professional to help us conquer the US legal market. We are looking for an experienced strategic thinker who has strong communication, interpersonal and managerial skills. This role requires deep knowledge of B2B marketing strategy with expertise in messaging & positioning and managing the demand generation process while showcasing marketing ROI.

You will be an integral member of the Executive team working closely with the SVP of Sales. You will be further supported by our global marketing team based at our head office in Sydney. Your responsibilities will include creating and implementing exceptional strategic marketing plans to increase legal software sales and brand recognition for LEAP.

This role would suit a highly motivated individual, creative, efficient, with high attention to detail. The individual must be an all-rounder, a strategist with excellent writing skills, be able to work under pressure, enjoy growing a great team as well as having exceptional time management and a 'get the job done' mentality. This role is a mix of managing and doing while thinking big.

LEAP is a high-growth company with a high-performing culture. If you are looking for a challenge and the opportunity to grow and empower a skilled and enthusiastic marketing team, this role is for you!

Responsibilities

• Proven track record of developing, executing and managing multi-channel marketing strategies.
• Lead, hire, and empower a high performing marketing team inclusive of brand, design, communications, and PR. Drive vision and oversee efforts across these functions.
• Closely collaborate with the SVP of Sales to determine market segmentation and product positioning in future expansion of the company.
• Facilitate C-level discussions to establish short and long-term marketing roadmap as well as business strategic plan and translate those concepts into actionable, measurable targets.
• drive forward and optimize all marketing assets, internal and external communications, and execution that produces results, including: social media, company website, events, and press.
• Work with our external agency to plan and execute a comprehensive digital marketing plan including PPC and SEO for lead generation.
• Marketing Strategy: Contributing to company strategy, creating marketing plans and budgets to support our highest goals.
• Lead generation and nurturing using Email Automation, Print, Webinars, Digital, Social Media, and website/SEO.
• Develop and manage the Marketing department budget.
• Enthusiastic about building from the ground up and working alongside team.

These responsibilities may be added to or adjusted at any time in accordance with operational requirements.

Requirements

Skills Required (essential)

• Proven ability to execute successful marketing campaigns that result in demos booked.
• 10+ years of experience in a leadership role managing teams with track record of demonstrable success.
• Strong understanding of marketing automation, lead generation, Salesforce / CRMs, segmentation, influence and ROI
• Budget management.
• Effective communication skills: ability to work closely with leadership team and across functional areas; proactively shares information across teams.
• Excellent organisational and time management skills.
• Experience working across multiple Marketing channels.
• Results-driven, metrics-oriented individual that demonstrates strategic thinking, innovation and flexibility.
• Brand management experience.

Skills Required (desirable)

• Experience working in the legal, IT and/or software industry.
• Marketing qualifications; Masters degree preferred
• An understanding of marketing automation, specifically Pardot/Marketing Cloud.
• Experience working in Salesforce.
• Experience working in Trello.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources
• Share Option Plan