SVP - Marketing Manager, Private Funds Group

Location

Brookfield Place New York - 250 Vesey Street, 15th Floor

Brookfield Culture

Brookfield has a unique and dynamic culture. We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader: Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.

Job Description

The Private Funds Group (PFG)

Brookfield has a unique and dynamic culture. We seek team members who have a long-term focus and whose values align with our attributes of a Brookfield Leader: Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.

The Marketing Manager will work closely with the Head of Marketing--PFG to plan, develop and execute the firm's strategic marketing plan in alignment with business objectives. The ideal candidate has direct experience working within a global asset management organization and a history of managing marketing programs for institutional investors. The ideal candidate has a strong interest in being part of a growing organization, helping to shape strategy and directly contribute to the firm's business goals. The manager should be equally proficient with day-to-day marketing activities and long-term strategy.

Responsibilities

• Identify target audiences and collaborate across the organization to develop and execute fully-integrated marketing plans to reach the firm's target audiences across regions and institutional channel segments, aligned with the firm's business and product priorities.
• Collaborate with investment, campaign and editorial teams to support the firm's fund-raising initiatives with timely, compelling and well-positioned content: generate new ideas, leverage existing internal reports and work closely with colleagues to repurpose and repackage material to support regional campaign efforts. Help to adapt and translate materials to support investment products, as needed.
• Conduct competitor, customer and market surveillance to inform outreach strategies, increase customer conversions, and generate qualified leads. Partner with email, digital and communications teams to design, test, and evolve lead-nurturing tactics.
• Identify opportunities to highlight Brookfield's asset management capabilities to target audiences -- lead programming of conferences and events, promotional activities, internal and external communications to potential investors. Leverage all marketing touchpoints to drive client engagement and amplify voice in market.
• Evaluate the effectiveness of marketing programs using various quantitative measures. Monitor feedback and communication from clients, prospects and sales professionals. Report and communicate with frequent updates to stakeholders including the ability to translate data-driven insights and measurement into actionable conclusions.
• Help to evolve the firm's marketing capabilities, processes, technology and resources required to compete and effectively promote the firm to target audiences going forward.
• Collaborate with internal partners to drive successful execution of strategic initiatives such as the Annual Private Funds Investor Conference, Brookfield Academy, and other programs, as needed.
• Ensure compliance with all regulatory requirements.

Qualifications and Requirements

• 10+ years of marketing experience in asset management, including direct experience working with institutional investors
• Proven track record in integrated marketing campaign management across marketing disciplines and mediums of communication (web/interactive marketing, email, social media, advertising, events, lead generation, PR, content creation, etc)
• Experience creating content and working with alternative investment products and strong grasp of the capital markets
• Excellent written and verbal communication skills
• Strong project management skills, with ability to lead others in executing multi-components projects
• Collaborative approach; able to engender support and effect change across the organization
• Possess a "can do"/highly motivated attitude with a high degree of urgency
• Strong knowledge of regulatory and compliance guidelines
• Full knowledge of the MS Office suite of products, and comfort with CRM and marketing technology tools such as Salesforce, Pardot, Seismic
• Bachelor's degree (or equivalent) in marketing, business, or related field

Salary Range: $200k - $260K

Our compensation structure is comprised of a base salary and a short-term incentive program (cash bonus). Cash compensation tends to vary based on geography to account for local market conditions and is set to be market competitive. Compensation decisions are based on a number of factors including relative experience, overall years of experience, industry experience, education and designations

Brookfield is committed to maintaining a Positive Work Environment that is safe and respectful; our shared success depends on it. Accordingly, we do not tolerate workplace discrimination, violence or harassment.

We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.